Chief Commercial Officer

CHIEF COMMERCIAL OFFICER (CCO) & CO-FOUNDER Avuru Finance — Luxembourg (Hybrid) Contract: Executive equity / co-founder agreement (4-year vesting, 1-year cliff) Time commitment: Part-time transition phase permitted, full-time upon revenue/funding milestones COMPANY DESCRIPTION Luxembourg has 230,000 cross-border workers and a resident population that is almost half foreign. Their money lives across borders: accounts in multiple currencies, income taxed under two separate tax regimes, and no single tool to view their real financial position. Avuru Finance is the app built for them: one place to view, understand and act on cross-border finances across Luxembourg, France, Belgium and Germany. The product is live, built on 15 years of banking software expertise, and was named a finalist at Fit 4 Start #17, Luxembourg's flagship accelerator, in October 2026. We are incorporating in Luxembourg now and onboarding our first paying customers. We are looking for a Chief Commercial Officer & Co-Founder to build and lead our revenue engine from day zero. ROLE DESCRIPTION The Chief Commercial Officer will own Avuru Finance's overall commercial strategy, go-to-market execution and revenue growth. Working side by side with the technical founder, you will take the company from initial product traction to scalable, repeatable revenue. In the early phase, this is a hands-on dealmaking role: converting inbound traffic into paid subscribers, securing channel partnerships with B2B intermediaries, and leading commercial negotiations with financial data aggregators. As the company scales post-funding, you will build and lead our commercial, sales and partnership teams.

KEY RESPONSIBILITIES
- Go-to-market and revenue ownership: design and execute the sales strategy to acquire frontaliers and expats, converting organic tax-calculator traffic into paid subscribers.
- B2B and distribution partnerships: originate, negotiate and close strategic partnerships with fiduciaires, cross-border tax consultancies, relocation agencies and regional employers.
- Aggregator and banking negotiations: lead commercial negotiations with financial data and open banking providers (e.g. LUXHUB, Powens).
- Pricing and packaging: define pricing models from direct user feedback, and feed market insights back into the product roadmap weekly.
- Ecosystem and brand representation: represent Avuru across the Luxembourg financial ecosystem (LHoFT, Startup Apéro, frontalier expos, local media).
- Fundraising support: partner with the founder on the commercial narrative, forecasts and traction metrics for pre-seed investors and accelerator programmes. QUALIFICATIONS AND REQUIREMENTS
- Proven commercial track record: 5+ years in sales leadership, business development or strategic partnerships, ideally in fintech, banking, insurance or consumer SaaS.
- Regional market

experience:
experience selling products or services, or negotiating enterprise agreements, in Luxembourg or the Greater Region (France, Belgium, Germany).
- Local network: established connections among regional HR executives, fiduciaires, tax advisors or expat communities is a strong asset.
- Strategic and analytical capability: able to build commercial forecasts, analyse funnel metrics and turn customer feedback into actionable strategy.
- Languages: professional fluency in French and English required; German or Luxembourgish is a strong plus.
- Co-founder mindset: entrepreneurial drive, comfortable taking early-stage equity risk with high upside, high autonomy and direct influence over the company's trajectory.

WHAT WE OFFER
- Significant co-founder equity, scaled to experience and commitment, under a standard 4-year vesting schedule with a 1-year cliff.
- Day-1 cashflow bridge: a revenue-share on closed deals prior to formal funding.
- Contractual salary triggers: clear, pre-agreed revenue/funding milestones that trigger full-time base compensation.
- Proven product and traction: a live product backed by high-converting organic search tools and a technical founder who ships weekly.
- Ecosystem standing: a central seat in Luxembourg's fintech ecosystem and a validated story (Fit 4 Start #17 finalist). APPLICATION PROCESS Send an email to contact@avurufinance.com with: 1. Your CV or LinkedIn profile link. 2. Three lines: the last product or service you sold, to whom, and for how much. 3. One idea: how you would acquire Avuru's first 50 paying customers with a €0 budget.