Director of Data

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**VML Luxembourg**:
VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world's largest digital media agency, and manage WPP's European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform.

**The opportunity**:
VML Luxembourg is seeking a Data Director to lead our growing Data practice and deliver high-impact analytics solutions for our global clients. This is a client-facing leadership role at the intersection of data, business, and marketing activation, designed for an experienced professional who can translate complex data into actionable insights that directly shape content, media, and commerce strategies.

The Data Director will oversee a team of data analysts and data scientists, managing the delivery of analytics derived from diverse data sources such as Amazon AMC, Walmart, and other major e-retail and media platforms. By harnessing these insights, the role ensures clients can create the most impactful product content, make informed advertising decisions, and optimize activation strategies across digital commerce channels.

**What you'll be doing**:
**Client Leadership & Strategy**:

- Act as the primary data partner for VML Luxembourg clients, delivering clear and actionable insights.
- Translate data outputs into strategies that enhance product content, advertising effectiveness, and retail activation.
- Identify new and innovative data analytics opportunities that can be positioned as value-added services for clients.
- Package insights into bite-sized, actionable modules that serve as a GTM strategy and rollout plan; this includes defining test-and-learn frameworks, measurement hypotheses, and validation steps, followed by translating proven learnings into scalable, repeatable packages.

**Data Operations & Delivery**:

- Lead and manage a team of data analysts, data scientists, and reporting specialists.
- Ensure accurate, timely, and scalable delivery of analytics and insights from multiple data sources (Amazon AMC, Walmart, etc.).
- Oversee data visualization, reporting, and storytelling through MS PowerPoint, Looker, Power BI, and other analytics platforms.

**Collaboration & Innovation**:

- Partner with business, creative, and technology teams to design data-driven client solutions.
- Work with technical teams on data integration and customization projects, while maintaining a strong focus on client needs.

Stay current on the evolving digital commerce and retail media landscape, ensuring VML Luxembourg remains at the forefront of data-driven marketing.

**What we want from you**:
**Education**:

- Master's degree or higher in Mathematics, Data Science, Statistics, Computer Science, Economics, Business Analytics, Business Administration or a related field.

**Experience**:

- 10+ years of progressive experience in data analytics, data operations, or digital marketing analytics, with at least 8+ years in managerial/leadership roles.
- Proven track record of **client-facing experience** delivering data insights that drive marketing and commerce impact.
- Strong expertise in retail and media analytics, with experience using platforms such as **Amazon Marketing Cloud (AMC)**, Walmart, or equivalent highly desirable.
- Proficiency with BI and visualization tools (**Looker, Power BI, Tableau**).
- Exposure to working in digital commerce, advertising, or consumer goods environments.
- **Proven experience** collaborating with media strategists and activation teams; able to navigate key media platforms and workflows, translate data insights into actionable media strategies.
- Experience leading cross-functional teams of data analysts and media specialists.

**Skills & Competencies**:

- Strong business acumen with the ability to connect data insights to commercial outcomes.
- Excellent commu