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il y a 2 jours


Luxembourg EasyBiz Temps plein

**Job Summary** We’re seeking a strategic Personal Brand Manager to scale an established LinkedIn presence from 100K to 3M monthly impressions while building a comprehensive thought leadership platform across Central Europe. - **Responsibilities**:_ **Content Strategy & Execution** - Develop and execute LinkedIn content strategy driving 30x growth in 12 months - Write/ghost-write 6-7 high-quality LinkedIn posts per week - Create and maintain rolling 8-week editorial calendar - Conduct bi-weekly “content mining” sessions to extract stories from business operations - Manage freelance writers when needed (within approved budget) - Zero generic content, zero motivational fluff - **Content Types We Value**:_ _-Case studies with specific numbers and outcomes -Contrarian takes challenging conventional wisdom -Operational insights: how things actually work -Failure analysis with lessons learned_ -_Market observations others aren_’_t discussing -Useful frameworks and mental models_ **Earned Media & Podcast Strategy** - Build relationships with 75+ journalists and editors - Pitch thought leadership articles based on real case studies - Secure expert commentary opportunities - Research and pitch business/tech podcasts - Prepare talking points and coordinate appearances - Repurpose content across platforms - **Target Publications**:_ - _Tier 1_:_TechCrunch, Forbes, Financial Times, The Economist, Sifted_ - _Tier 2_:_EU_-_Startups, Tech.eu, Paperjam, Delano_ - Trade publications relevant to easybiz.lu/3f.lu-Owned media: luxtoday.lu_ **Speaking & Analytics** - Research conferences and events across Central Europe - Build relationships with event organisers - Develop compelling speaker proposals - Track performance and optimize based on data - Monthly deep-dive analysis and quarterly strategic reviews - A/B testing: formats, topics, timing - **Requirements**:_ - **7+years** in content strategy, brand building, journalism, or editorial roles - **Proven track record**:Scaled LinkedIn accounts from


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