Content Lead
il y a 2 semaines
You
You are a wordsmith who loves writing and continuously aims for simplicity and clarity. You can turn an idea into something succinct and engaging that converts readers. You possess a "figure it out" mentality, ask questions, do research, and are not afraid to use Gen AI to accelerate your creativity and efficiency. You know the difference between what it takes to get the job done and when to go above and beyond.
You thrive in crafting clear and compelling web, ad, and campaign copy that resonates with audiences – and can coach a team to do the same. You can edit copy down to the essentials to make it clear, concise, and human. You know that B2B doesn't have to be boring and have the creativity to prove it.
You can build content plans and deploy a "fil rouge" to captivate audiences across touchpoints. You can guard the Global Deloitte voice while further honing Deloitte Luxembourg's signature.
You know how to take thought leadership to the next level, aligned to firm-wide strategy. You bring the enthusiasm and creativity to make an impact, and we'll provide the rest.
Your future team
Our dynamic, multi-talented Brand team produces compelling content that provides value to our audience, strengthening our positioning as a leading local and global brand. Our organization is multi-faceted, diverse, and global, with an unrivaled culture of collaboration. We connect clients, talent, and society to a better future through the stories we share.
We are looking for an expert in content creation to lead a small but mighty team of writers on the Brand team in Luxembourg.
Your next challenge
Key Responsibilities:
- Oversee and manage projects from ideation to delivery
- Lead a team of content writers and external content creators, in developing thought leadership and valuable marketing content including social media posts, articles, reports and more that drive awareness, demand, engagement, and positions our brand as industry leading
- Collaborate with campaign managers and business stakeholders to define content strategies leveraging industry trends, competitor insights, audience journeys, overarching narrative and position to support brand and business growth objectives – aligned with business goals
- Create strong copy and narratives that resonate and differentiate our brand and voice to drive engagement and build audiences
- Explore new ways to leverage core messaging in copy; engage in rapid ideation and testing
- Stay on top of emerging technologies and tools to scale team productivity, capacity and creativity
- Conduct research on industry-related topics and keywords and create SEO-optimized content
- Refine system and processes to establish best practices for developing, delivering, measuring and optimizing high-value content
Your skills
- 5+ years of professional experience as a writer/editor/journalist preferably with experience in marketing and communications OR 5+ years writing and editing content for marketing, ads, media, or communications (samples required)
- 2+ years professional experience in B2B content development and optimization
- Experience leading a content team would be considered an advantage
- Exceptional writing, editing, and proofreading skills in English (at or near native speaker level) -- knowledge of French or German is a plus
- Ability to adapt messaging, depending on audience and goal
- Strong understanding of product/brand positioning and messaging or communications; willingness and ability to research and synthesize a breadth of topics, industries and services
- Strong experience developing high-impact marketing or communications materials
- Good knowledge of SEO, and content marketing
- Strong organizational and time management skills
- Proactive, passionate, and spirited team player who can balance collaboration with autonomy
- Resilient and able to thrive in a fast-paced, deadline-driven, matrix environment
- Welcomes and easily adopts feedback
- Comfortable providing feedback; able to defend timelines and strategy
- Strong problem solver with a growth/agile mindset
- Excellent storyteller
- BS/BA degree required
PLEASE NOTE: Since this role is content-focused, you should submit a cover letter and samples. Please take this as an opportunity to share what you can do
We want to hear from you Join us and you will...
- Work with other dedicated professionals in a truly diverse and multicultural environment committed to continuous learning
- Contribute to making an impact on our society, people and environment
- Make everyday a day to remember within a challenging and knowledge-sharing environment
What impact will you make?
Every day, your work will make an impact that matters, while you thrive in a dynamic culture of inclusion, collaboration and high performance. As the undisputed leader in professional services, Deloitte is where you'll find unrivaled opportunities to succeed and realize your full potential.
Get to know more about Deloitte; Facebook page, LinkedIn page or website.
With more than 150 partners and 2,600 employees, Deloitte Luxembourg is one of the Grand Duchy's largest, strongest and oldest professional services firms. For nearly 75 years, our talented teams have been serving clients in various industries delivering high added-value offerings to national and international clients in audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. Deloitte Luxembourg is part of the global Deloitte network.
Join us in enabling a diverse and inclusive environment for all
Diversity and inclusion bring great value to our profession and community and build our ability to deliver truly differentiated solutions and experiences to our clients. Deloitte is committed to creating and supporting a culture of inclusion that empowers all of our people to be at their best on both a personal and professional level.
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