Senior Growth Officer | Real Estate Investment
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• Définir et piloter la stratégie d’acquisition multi-canal : Google, Meta, LinkedIn, YouTube, TikTok, Reddit…
• Piloter et optimiser les budgets média, par canal, marché et opération
• Scaler les campagnes performantes et tester de nouveaux leviers
• Concevoir et itérer sur les créatifs : statics, vidéos, UGC
• Piloter les agences et partenaires externes SEO, Content & CRO
• Piloter la stratégie SEO du groupe
• Optimiser les landing pages et parcours de souscription
• Mettre en place des tests A/B et optimiser les tunnels de conversion CRM & Nurturing
• Concevoir et opérer les workflows e-mail dans HubSpot
• Construire les parcours de nurturing, de l’acquisition jusqu’à l’investissement
• Piloter les lancements, relances et campagnes de réactivation Analytics & Performance
• Mettre en place et maintenir le tracking : GA4, GTM, Matomo…
• Construire les dashboards de pilotage sur Looker Studio ou équivalent
• Connecter paid media, analytics, HubSpot et données de souscription
• Suivre la performance du funnel complet : acquisition → qualification → conversion → investissement
• Présenter régulièrement les résultats et recommandations à la direction, aux équipes Sales et Produit Coordination & Growth
• Être le référent Growth auprès des équipes Sales, Produit, Legal/Compliance et des agences
• Structurer les projets et campagnes Growth
• Identifier et mettre en œuvre les leviers d’amélioration continue Le
profil recherché
Bac+4/5 en Marketing, Digital, École de commerce ou domaine connexe. 5 ans minimum d’expérience en Growth Marketing / Paid Acquisition, avec un track record démontrable de scaling de budgets média et de résultats chiffrés . Une expérience en FinTech, Real Estate ou environnement réglementé sera particulièrement appréciée, ainsi qu’une expérience dans le pilotage de créateurs de contenu / UGC. Compétences clés :
• Paid Media : Google, Meta, YouTube, LinkedIn, TikTok, Reddit…
• HubSpot — Marketing Hub & Sales Hub
• Analytics & Tracking : Matomo, GTM, GA4
• Looker Studio ou équivalent
• SEO & CRO
• Figma, Notion
• Marketing automation : n8n, Make, Lemlist…
• Création d’angles, hooks et formats UGC Une bonne compréhension des enjeux réglementaires liés aux produits d’investissement ( KYC/KYB, AML ) est un plus. Français & anglais courants indispensables. Espagnol, portugais ou allemand : un plus. Comment postuler ? Vous êtes intéressé(e) ou connaissez quelqu’un qui pourrait correspondre ? Merci de postuler directement via le site de TheHappyRecruiter en suivant le lien de l’annonce.
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