General Marketing Manager, Books
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* Support the strategy and execution for Books and Kindle marketing on Outbound/CRM channels (Email, Push notifications) to establish best in class marketing programs
* Own end-to-end customer contact marketing campaigns, improve process and workflow to automate, scale and innovate across Email and Push notifications touchpoints
* Drive continuous performance optimization: monitor, analyse and report performance and patterns using key metrics and KPIs to measure success and inform future improvements strategies, accounting for relevance, selection and business objectives.
* Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience
* Build customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels, communicating the right features and content our customers
* Proactively drive a measurement and learning framework for Books & Kindle across Outbound channels.
* Drive A/B testing across channels, including creative imagery, messaging, offers, and CTAs
* Work closely with BI and partner teams to gain insights into customer behaviour and drive insights from data to develop targeted retention campaigns.
* Partner with internal Books and Kindle teams to align on cross-functional efforts to retain customers
* Provide business requirements to support Product Management and Engineering teams to build foundational systems and scale reach to our customers. Basic
Qualifications:
- Experience in professional non-internship marketing
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role Preferred
Qualifications:
- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges
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