Google Analytics Specialist

**Company Description**
Welcome to Byborg As a leader in IT and streaming solutions, we specialize in delivering high-quality services that offer premium online experiences.
Headquartered in Luxembourg and operating globally, our company is proud of its diversity, with over 40 different nationalities working side by side. Since its launch, our flagship product has led the market, continually pushing the boundaries of digital innovation. Today, working with the latest technology, our platforms serve millions of users daily.
Are you looking for new challenges in an international, collaborative environment? The Byborg squad is seeking passionate individuals ready to make an impact. Join us in our inclusive workplace where you will be appreciated, and you can grow and achieve your potential. Help us shape the future

As a GA4 Analytics Specialist, you will be responsible for implementing, managing, and optimizing GA4 tracking and reporting across our digital products. Your work will empower teams with the insights they need to make strategic, data-driven decisions, improving user experience and driving business success. If you’re passionate about analytics and enjoy collaborating with cross-functional teams, this role offers an exciting opportunity to make a real impact.

**Key Responsibilities**:

- ** GA4 Optimization**: Assess and refine GA4 setups across all products to align with best practices, ensuring accurate data collection and reporting.
- ** Measurement Strategy Development**: Design tailored measurement strategies to support analytics needs across departments, providing insights that drive marketing, product, and business decisions.
- ** Tagging Management**: Work with marketing and development teams to develop and manage tagging specifications, enabling precise tracking of campaigns and user behaviors.
- ** Data Analysis & Optimization**: Conduct in-depth analyses of user behavior, conversion funnels, and website performance to identify optimization opportunities and boost conversion rates.
- ** Performance Reporting**: Prepare and present performance reviews, highlighting trends, critical insights, and data-backed recommendations for ongoing optimization.
- ** Cross-Functional Collaboration**: Partner with Business Analysts (BAs), Product Owners (POs), and other teams to define essential metrics and ensure consistent data quality.
- ** Developer Coordination**: Translate measurement requirements into developer tasks, provide tagging instructions, and review implementations to confirm accurate GA4 and GTM configurations.
- ** Dashboard Creation**: Design and maintain GA4 reports and dashboards in Looker Studio, consolidating data to support informed decision-making across the organization.
- ** Continuous Learning**: Stay updated with GA4’s evolving features and best practices, adapting analytics approaches to meet changing business needs.
- ** Additional Responsibilities**: Perform other tasks as assigned by the manager or leadership.

**Qualifications** What We Expect From You**

We’re looking for a talented GA4 Analytics Specialist who brings a combination of technical skills, analytical expertise, and strong communication abilities. Here’s what we need from you:

- ** Google Analytics 4 Expertise**: Experience in setting up, configuring, and optimizing GA4 accounts, including custom event tracking, user properties, audiences, and funnels. Skilled in GA4’s data model, creating reports, and using Explorations to gain insights.
- ** Conversion & Goal Tracking**: Ability to define and implement conversion goals and event-based tracking, helping us measure and improve user engagement and conversions.
- ** Google Tag Manager Proficiency**: Extensive experience with GTM, including setting up, testing, and troubleshooting GA4 tags, custom event tracking, and advanced configurations. Knowledge of data layer variables and custom tags to capture additional insights is essential.
- ** Data Analysis & Interpretation**: Proven ability to interpret analytics data and provide actionable insights that can drive user experience improvements, boost engagement, and optimize conversion rates.
- ** Funnel & Attribution Analysis**: Skilled in analyzing user journeys, conversion funnels, and attribution models within GA4 to identify opportunities and make data-driven recommendations.
- ** Knowledge of SQL and/or BigQuery (desirable)**: Familiarity with SQL to run custom queries, especially if GA4 data is exported to BigQuery for advanced analysis.
- ** Reporting & Data Visualization**: Ability to create clear, comprehensive dashboards and reports in Looker Studio, connecting data from GA4, BigQuery, and other sources. Proficiency in Excel or Google Sheets for ad-hoc analysis and data manipulation is also required.
- ** Basic HTML & JavaScript**: A foundational understanding of HTML and JavaScript is helpful for troubleshooting and implementing advanced tracking.
- ** Conversion Rate Optimization (CRO) & U