Digital Marketing Specialist

**Find your purpose at KPMG Luxembourg**

We see a world of opportunity. From uncovering ways to digitalize, to enabling new sectors to take off, to building sustainability and resilience into economies, we know insights reveal new opportunities for all.

We are diverse and dedicated problem solvers, part of the worldwide network of high-quality audit, tax and advisory services.

We offer excellent career prospects that balance autonomy, flexibility, and responsibility. Our comprehensive benefits inspire our people do and feel their best.

Right now, we have more than 1800 employees from over 70 nationalities. Join our growing group of young and youthful innovators to uncover a world of opportunity together.

**What you will be working on**:

- **Project Execution & Management**
- Take ownership of assigned marketing campaigns from planning through execution and post-campaign analysis.
- **Social Media Stakeholder Training**
- Train and guide internal stakeholders on social media best practices, ensuring alignment with brand standards and effective engagement strategies.
- **Social Media Campaigns (SMM/SMA)**
- Develop, plan, and execute targeted social media campaigns, including both organic and paid strategies on platforms like LinkedIn, Meta, and Google Ads.
- **Content Research & Brand Monitoring**
- Conduct competitive and industry content research to support ongoing brand initiatives, providing insights that enhance brand positioning.
- Monitor brand presence and sentiment across digital channels, maintaining a consistent brand identity.
- **Advanced Reporting & Analytics**
- Track, analyze, and report on marketing performance using tools such as Google Analytics, Supermetrics, and Adobe Analytics. Provide actionable insights and recommendations to optimize campaigns.
- Prepare and present regular performance reports to stakeholders, clearly communicating data-driven insights and impact.
- **Content Creation for Digital Channels**
- Assist in developing content across digital channels, contributing to brand messaging consistency and engagement.
- **Market Insights & Trend Analysis**
- Analyze industry trends and gather market insights to identify potential opportunities, informing strategy updates and identifying growth areas.
- **Paid Advertising Campaigns**
- Oversee paid advertisement initiatives, specifically on platforms like LinkedIn, Meta, and Google Ads, with a focus on budget management, audience targeting, and performance metrics.

**What we look for**:
**Qualifications**:

- **Education**: Bachelor’s or Master’s Degree in Marketing, Communications, or a related field.
- **Experience**: 4-5 years in digital marketing, with proven experience in managing projects and executing campaigns independently.
- **Languages**: Fluency in English is required; additional languages such as French or German are a plus.

**Technical Skills & Tools**:

- Proficiency in Google Analytics, Adobe Analytics, and reporting tools such as Supermetrics.
- Experience with CRM systems (Microsoft Dynamics preferred) is a plus.
- Strong knowledge of paid advertising on LinkedIn, Meta, and ideally Google Ads.
- Skilled in social media management and digital content creation.

**Skills & Competencies**:

- Excellent project management abilities, with experience managing multiple stakeholders and campaign elements.
- Analytical mindset, adept at using data to drive decisions and optimize performance.
- Strong communication skills, both written and verbal, with the ability to convey insights to both technical and non-technical stakeholders.
- Independent and proactive, with a high level of organization and attention to detail.

**What will you get**

KPMG is where you will find the right opportunities to advance your career and the widest available range of possibilities so you can grow professionally. Make a real impact, join a diverse team of leading experts, work with global clients, and discover technological solutions.
- KPMG is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. Our recruiting decisions are based on your experience and skills._