Group Marketing Manager

Description
Are you looking for a challenging role within a leading wealth management company?

At CapitalatWork, you’ll have the opportunity to help build a strong and independent firm that has been excelling in wealth management and financial planning for both private and professional clients for over 35 years. With approximately €11.5 billion in assets under management and 9 offices across Belgium, the Netherlands, and Luxembourg, you’ll be joining a team of more than 185 passionate specialists who give their very best every day. Our mission is to deliver long-term value and peace of mind for our clients, through transparency, innovation, and sustainable growth—with a growing emphasis on ESG principles.

To lead and coordinate our marketing and communication efforts across the Benelux we are currently looking for a strategic and hands-on Group Marketing Manager.

**Responsibilities**:

- Develop and execute integrated marketing and communication strategies aligned with our business goals and ambitions, regulatory standards, and ESG commitments.

- Build and maintain relationships with financial and business media, acting as a spokesperson when needed and ensuring consistent brand representation.

- Collaborate with regional team leaders to co-create localized marketing plans that reflect market dynamics and client needs.

- Manage digital marketing, content creation, and brand positioning across web, social media, and CRM platforms.

- Coordinate and oversee organization of all events and communication, including collaboration with external agencies.

- Monitor market trends and competitor activity to identify opportunities and risks.

- Track marketing performance and manage budgets effectively.

**Profile**:
Minimum of 5-10 years of proven experience in marketing, media relations and event management

Preferably within the financial sector, with a strong understanding of the Benelux market and regulatory landscape.

Master degree in marketing, business administration, communications, or a related field (or Bachelor degree complemented by relevant experience);
Additional training or certifications in digital marketing, data analysis, or strategic communications can be a significant asset.

Experience in a leadership position within marketing teams, responsible for strategic decisions and team management.

**Skills**:

- Ability to develop marketing strategies aligned with the business objectives.

- Strong interpersonal skills to build relationships with (internal) stakeholders, collaborating closely with our business development team, asset management department and compliance team to ensure consistent messaging and market alignment.

- Strong written and verbal communication skills, translating complex financial information into understandable marketing messages. Dutch/French/English.

- Capable of managing cross-company projects, multi-channel campaigns and press contacts.

- Analytical mindset and skills with experience in marketing performance tools (e.g., Google Analytics, CRM tools), able to conduct competitive analyses, and interpret marketing results.

- Knowledge of digital marketing strategies and tools, artificial intelligence, social media marketing.

- Willingness to explore and implement new marketing technologies and strategies.

**What we offer**:

- A multicultural, learning and innovative work environment,

- Flexible working hours,

- The benefits of a large group with the flexibility of an SME.

- The possibility of homeworking

- A company restaurant at preferential rates,

- A gym with a trainer,

- Hospitalization and group insurance

- Concierge service

Languages English French Dutch; Flemish Education Master Experience 5+ years