Web Analytics Manager

il y a 3 jours

Luxembourg Canal Plus Temps plein

**The Company**

**Luxembourg-based M7 Group, owned by global content powerhouse CANAL+ Group, is a leading European provider of video content throughout 9 European markets, including the Benelux, the DACH region and various CEE markets. Building upon a solid base of circa 3 million DTH, IPTV and OTT pay-tv customers, M7 is enhancing its premium content offering for the various markets. Starting in Austria, Czech Republic and Slovakia, the premium content proposition consists of a mix of linear channels and local streaming platforms, all under the CANAL+ brand. A major part of the premium content offering is derived from the CANAL+ library of series and films, where relevant combined with live sports and third-party content. Furthermore, M7 is engaged in its own local content production, in close conjunction with sister company and major content creator STUDIOCANAL.**:
**The complete video offering for the various M7 markets is available via state-of-the-art hybrid DTH/OTT reception devices, as well via localized TV apps, allowing for an easy and seamless content consumption via any screen, any place and at any time.**:
**Key responsibilities**
- Collaborate with our local marketing teams, agencies and IT departments to optimize our websites and advertising campaigns.
- Implement and maintain website analytics tools and ad tracking on multiple websites.
- Set up and maintain reports for various stakeholders.
- Ad hoc analysis to provide key sales driving insights.
- Support the setup of A/B tests and analyse the results.
- Support and drive marketing automation.

**Skills & Experience**
- Technical qualification with at least 5 years of relevant experience in reporting and analytics.
- Experience with Tag Management through Google Tag Manager (client-side & server-side, consent mode, custom templates).
- Experience with website analytics tools (preferably Google Analytics and Amplitude).
- Expertise in data visualization (Looker Studio, PowerBI), JavaScript and BigQuery.
- Experience with e-commerce platforms like SA360, Meta Business Manager, AdForm, Unbounce, Hotjar etc.
- Experience with setting up and using data feeds for advertising.
- Good written and verbal communication skills (English).

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