Demand Generation and Product Marketing Lead

Why apply ?

Our client is a multicultural and forward-thinking qualified Trust Services Provider based in Capellen, Luxembourg, with over 110 professionals and actively expanding our business internationally. We provide state-of-the-art on on-boarding, digital identities, strong authentication and security services, and qualified electronic signatures, all bundled into integrated digital documents & identity management solutions.

As a Trusted Partner, we prioritize building long-lasting relationships with our international clients and stakeholders, based on trust and integrity. We strive to be a Committed Partner, dedicating ourselves to delivering exceptional performance and showing steadfast commitment to make a positive impact. As a Visionary Scout, we are constantly seeking out new opportunities for growth and innovation, always staying ahead of the curve in our industry.

Join us in our mission to drive innovation and co-create a better future

About the offer

Permanent contract

Location : Capellen, Luxembourg

Top 3 Key competencies :

• Minimum 4 years of experience
• Fluency in English & French
• Proven experience in both manual testing & automation

MISSIONS OF THE ROLE

Product marketing

• Serve as the marketing representative within the new cross-functional Product Marketing team.
• Collaborate closely with Product and Sales teams to gather insights on customer needs, product strengths, andmarket dynamics.
• Translate technical, business and market insights into clear product messaging, positioning, and valuepropositions.
• Develop marketing assets (one-pagers, presentations, web content…) to support product launches, lead gencampaigns and sales enablement.

Lead generation & Hubspot management

• Evaluate current lead gen marketing activities (events, media partnerships…) and build on them
• Design and execute multi-channel, scalable, always-on lead generation programs (email, paid media, contentmarketing, LinkedIn, webinars, partnerships)
• Set up and manage HubSpot for marketing use — including automation workflows, forms, landing pages, leadscoring, segmentation, and reporting with the support of an agency
• Create lead nurturing journeys that turn awareness into engagement and drive qualified opportunities for sales- Experiment with new channels and tactics (email campaigns, gated content, webinars, partnerships, digital ads)to identify what works best for our audience

Content & Campaign Execution

• Manage and coordinate our bi-monthly newsletter (content planning, writing, design coordination, anddistribution)
• Develop or oversee creation of marketing content (emails, articles, social posts, case studies, campaign copy)with the collaboration of various agencies

Analytics & reporting

• Track and analyse the performance of marketing activities through HubSpot and other platforms- Provide detailed reports and actionable insights on campaign outcomes and optimisation opportunities
• Continuously optimise based on performance data and testing
• Prepare monthly and quarterly reports for our executive committee

REQUIRED SKILLS

Qualifications / diploma(s):

• Bachelor's or Master's degree in Marketing, Business or related field- Relevant work experience in a marketing role

Technical Competencies:

• Proven success managing lead generation campaigns and nurturing programs- Strong understanding and hands-on experience of HubSpot- Ability to spot, understand and simplify complex concepts/trends for diverse audiences

Languages:

• Fluency in French and English is required. Any other language is an asset
• Strong communication and copywriting skills in both English and French

Specific skills:

• Is rigorous and methodic
• Strong multitasking and organisational skills
• Strong attention to detail- Proactive, autonomous and adaptable with ah a can-do attitude
• Collaborative team player with strong interpersonal skills- Business-oriented with a solution-driven approach.

Core competencies:

• Analytical mindset & decision making- Organisational fluency
• Personal effectiveness
• Results-driven
• Client centric mindset