Senior Growth Engagement Manager
il y a 3 jours
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you're ready to be at the epicenter of this historic cultural and financial shift, keep reading.
About the team & roleAs Senior Growth Engagement Manager, you will make impact with driving lifecycle and engagement marketing strategy, including customer segmentation, personalization, and experimentation to drive growth, engagement, and retention.
This role is based in our Slovenian office, with in-person attendance expected at least 3 days per week.
At Bitstamp by Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.
What you'll do- On this individual contributor role, you will be focused on driving lifecycle marketing initiatives across the customer journey.
- Implementing lifecycle marketing campaigns and communications across onboarding, engagement, and retention stages.
- Defining and executing the contact and engagement strategy (right message, right audience, right time) through automated and triggered journeys.
- Initiating analysis to provide customer insight or add value to the customer relationship.
- Reporting on campaign performance over time to measure the effectiveness of marketing efforts.
- Partnering with cross-functional stakeholders (Product Marketing, Product, Creative, Data Science) to develop and execute lifecycle campaigns and experiments.
- Preparing targeting lists based on campaign requirements and supporting other functions on data analyses.
- Developing automated journeys, A/B testing, and optimization strategies by experimenting with target audiences, rewards, creatives, and copy to ensure the most effective approach.
- Leveraging lifecycle marketing tools and data capabilities to deliver personalized and automated communications.
- Collaborating on campaign planning and resource prioritization in alignment with growth and engagement goals.
- 'Financial accountability' for setting and delivering against budgets. Negotiating with suppliers to provide better value for money.
- Excellent understanding of lifecycle and engagement marketing strategy, including customer segmentation, personalization, and experimentation to drive growth, engagement, and retention.
- Excellent understanding of lifecycle marketing technology, experimentation tools, and analytics platforms.
- At least 8 years of experience with one of the leading lifecycle marketing or marketing automation platforms.
- Proficient knowledge of one of the structured querying languages (SQL, MySQL, or similar).
- Good communication skills to effectively collaborate with other team members, departments, and stakeholders.
- Ability to clearly explain complex processes and ideas.
Click here to learn more about our Total Rewards, which vary by region and entity.
If our mission energizes you and you're ready to build the future of finance, we look forward to seeing your application.
Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.
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