Director of International Marketing
il y a 3 jours
You will be responsible for :
- Drive International Growth: Build and execute localized marketing strategies that grow awareness and sales across key European markets.
- Own Localization & Translation: Oversee adaptation of creative, copy, and campaigns for local markets so they feel native, not translated.
- Optimize Paid Performance: Partner with the U.S. paid team to tailor ads, targeting, and creative for European audiences. Track and report ROI by region.
- Collaborate on Email & Retention: Work closely with the Email/Retention team to adapt lifecycle marketing for timing, tone, and compliance across regions.
- Cross-Functional Collaboration: Align with brand, creative, and performance teams to keep global and regional priorities in sync.
- Measure & Iterate: Use data to identify wins, gaps, and next steps. Move fast on learnings.
- Build for Scale: Spot process or tool gaps that hold back international growth and propose practical solutions.
- 8+ years in marketing, including leadership of international or multi-market campaigns.
- Deep understanding of European markets, consumer behavior, and cultural nuance.
- Strong background in performance marketing, localization, and content adaptation.
- Proven ability to collaborate across time zones with a U.S.-based team.
- Hands-on experience with paid media and creative review.
- Comfortable in a lean setup where strategy and execution overlap.
You'll Thrive Here If You…
- Think strategically but act quickly.
- Care about precision more than polish.
- Know how to translate a U.S. playbook for a global audience.
- Value partnership and clear communication.
- Join a market leader within Ecommerce / Marketplaces
- Opportunity within a company with a solid track record of performance
- Leadership Role
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