Senior Growth Engagement Manager, Crypto
il y a 5 jours
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you're ready to be at the epicenter of this historic cultural and financial shift, keep reading.
About the team roleThe Institutional team's mission is to build and scale financial products that serve the needs of sophisticated crypto customers around the globe. We're committed to delivering secure, high-quality experiences that foster trust and drive adoption in the evolving digital asset landscape. Our work spans product development, marketing, and customer experience — all grounded in compliance and innovation.
As the Senior Growth Engagement Manager, you'll shape how Robinhood connects with and retains institutional crypto customers You'll own engagement strategy across the lifecycle — from onboarding through long-term retention — leveraging segmentation, personalization, and experimentation to deliver measurable growth.
You'll work closely with cross-functional partners across product marketing, product, commercial teams, events, data science, creative, legal, and compliance to build automated journeys, test-and-learn programs, and performance reporting that strengthen customer relationships and accelerate growth in a highly regulated and fast-moving environment.
The role is located in the Luxembourg office location listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you'll do- Own lifecycle strategy for institutional engagement, prioritizing opportunities across onboarding, activation, engagement, and retention
- Define and execute automated and triggered contact strategies to support engagement goals
- Build lifecycle campaigns aligned with key customer moments, in collaboration with cross-functional partners
- Use segmentation and experimentation (e.g., A/B testing) to optimize creative, targeting, and messaging
- Establish performance reporting to measure impact and guide roadmap planning
- Operate lifecycle tools and data systems to deliver personalized, compliant communications at scale
- 7 years of experience in lifecycle, growth engagement, or marketing automation in tech or regulated environments
- Proven ability to build segmentation and automated journeys using marketing automation platforms
- Strong experimentation mindset, with skills in hypothesis development, testing, and iteration
- Analytical fluency with tools like SQL and comfort collaborating with data science
- Cross-functional leadership skills to align with marketing, product, commercial, events, creative, and legal teams
- Excellent communicator with the ability to translate complex ideas into customer-facing messaging
- Agility in learning new product domains and operating in dynamic, fast-paced environments
Click here to learn more about our Total Rewards, which vary by region and entity.
If our mission energizes you and you're ready to build the future of finance, we look forward to seeing your application.
Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.
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