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Senior Product Lead
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**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
**VML Luxembourg**:
VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world's largest digital media agency, and manage WPP's European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform.
**The opportunity**:
We are seeking an experienced and passionate Senior Product Manager to lead the product vision, strategy, and execution within WPP Open, our cutting-edge AI-powered marketing orchestration platform. You will play a critical role in shaping the future of AI-driven marketing solutions, working closely with a talented team of engineers, designers, and data scientists. This is a unique opportunity to make a significant impact on a rapidly growing platform within a dynamic and innovative environment.
**What you'll be doing**:
- **Vision Setting**:
- Define and champion a compelling product vision and strategy for the product areas within WPP Open, alongside strategic business stakeholders with a focus on aligning with WPP Open's overall goals, market trends, and the evolving needs of our clients.
- Conduct thorough market research, customer analysis, and competitive analysis to identify opportunities and unmet needs.
- Stay abreast of emerging technologies and trends in AI, machine learning, and marketing technology.
- Stay up-to-date on industry trends, competitive landscape, and emerging technologies.
- **Roadmap Creation & Backlog Planning**:
- Translate the product vision into a clear and actionable roadmap, prioritizing features and initiatives based on value, feasibility, and strategic alignment.
- Manage and maintain a prioritised product backlog, ensuring it reflects the latest product strategy and stakeholder feedback.
- Collaborate with engineering, design, and data science to define detailed Epics, and roadmaps that traces back to strategic outcomes.
- **Stakeholder Management**:
- Build and maintain strong relationships with key stakeholders across WPP, including executive leadership across Op Co's, delivery teams, CX, client services, and technology partners.
- Effectively communicate product vision, roadmap, and progress updates to stakeholders at all levels.
- Proactively gather and incorporate feedback from stakeholders to ensure alignment and buy-in.
- **Manage Expectations & Evaluate Value**:
- Set realistic expectations with stakeholders regarding timelines, resources, and deliverables.
- Define and track key performance indicators (KPIs) to measure the success of the platform and individual features
- Analyse product usage data and gather customer feedback to identify areas for improvement and optimization.
- Continuously iterate on the product based on data-driven insights and user feedback.
- **Lead Product Delivery**:
- Lead the end-to-end delivery of the product roadmap, working closely with delivery and engineering leads to ensure timely and high-quality execution.
- Partner closely with the engineering team throughout the entire product development lifecycle, from ideation to launch and iteration.
- Work with and influence individual product teams to deliver towards the roadmap.
- Remove roadblocks and facilitate communication between the product and engineering teams.
- **Cross-Functional Collaboration**:
- Work closely with the CX team to ensure a seamless and delightful end-to-end user experience across the platform, aligning on user journeys and interaction design.
- Collaborate with the partner management team to assess potential third-party solutions, evaluate product fit, and manage integrations that enhance the platform's capabilities.
- Align roadmaps and manage dependencies with other product leads, ensuring a cohesive and integrated product offering across the WPP Open platform.
- **Strategic Alignment & Product Leadership**:
- Collaborate closely with the Pro
