Brand Manager Fine Biscuits
il y a 3 semaines
**Job Location: Luxembourg**:
Luxembourg
**Company description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
**About the Role**:
For our Ferrero HQs in Luxembourg, we are looking for a curious, open, and proactive MARKETING STRATEGIST, who will be part of the Marketing Strategy Biscuits and Bakery team, reporting to the Fine Biscuits Senior Marketing & Innovation Projects.
The purpose of the role includes the support in the long term category portfolio definition of the Ferrero ecosystem (Premium specialties and Mas-market biscuit offering), focusing mainly on transformational projects leveraging on both the Strategy and Innovation Team and Ferrero ecosystem capabilities (including Product Innovation Laboratories and the local Marketing).
**Main Responsibilities**:
In this role you will be sharpening global brands strategies, building polished brand positionings both from a global and local perspective with a short-, medium
- and long-term view, and leading innovation development. Partnering with Ferrero’s internal business intelligence, with a consumer and shopper understanding through frequent tracking of strategic KPIs, you will develop a strong understanding of the category dynamics from a global standpoint, through in-depth market sell-out analysis of key geos.
You will collaborate with internal & external research partners to build qualitative and quantitative market and consumer research, with a full lead on the process (from the brief creation to an insightful interpretation of results, giving recommendations for innovation).
You will lead the product innovation development/restage of existing brands, working on the full marketing mix: from the development of new recipes (in collaboration with laboratories) to the ideation of a new packaging design and the development of appealing brand positioning.
You will focus on the selection of trends relevant for the category, together with the identification of the strategic potential for the existing brands and looking for "white space" opportunities in the market.
You will be responsible for the development of communication strategies in coherence with the brand positioning and their implementation at the local level, taking part also in the media strategy definition. You would lead internal and external design agencies in the development of creative assets required for executing brand visual identity or new advertisements.
**Who we are looking for**:
You have a master's degree in marketing, Economics or similar and at least 4 years of relevant experience in Marketing or related fields (FMCG).
You bring experience in global Brand Strategies and innovation and you developed: strong analytical skills, consumer sensitivity and project management experiences within the innovation development process.
You can manage and prioritize multiple projects within scheduled timelines and you have experience working with syndicated databases (i.e., IRI, AC Nielsen) analyzing data trend, (exposure to P&L management would be beneficial). You have developed a good business acumen, with strong ability in turning data into insights and recommendations.
You will bring into the team your genuine curiosity and lateral thinking, your dynamic, energetic, and flexible approach, your enterpreneurial spirit, and your ability to work effectively also in high-pressure situations and sharp deadlines.
You like to work in a team in coordination with various functional departments, you find motivating work with people of different heritages, and you would like to have the opportunity to travel for business.
**How to be successful in the role and at Ferrero**:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers
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