Global Category Brand Manager – Better For You
Il y a 2 semaines
, LU
ProPosition Management Search
Temps plein
Gratuit avec email ou Google
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Gratuit avec email ou Google
Our client, an important multinational Group operating in the FMCG industry, is currently looking for a:
Global Category Brand Manager – Better For You
The resource will support brands development in alignment with brand strategic guidelines.
Areas of responsibility:
- Define and drive global brand strategy, including brand architecture, positioning, portfolio strategy and brand equity, ensuring consistency across markets and touchpoints
- Lead power-branding and marketing activation, translating consumer and cultural insights into distinctive brand platforms, integrated marketing campaigns and impactful physical and digital activations
- Design, execute, and oversee multi-channel advertising campaigns (ATL, BTL, and Digital), ensuring high-impact visibility and message alignment across all media platforms
- Plan, organize, and manage corporate and brand events, product launches, and experiential marketing initiatives to increase brand engagement and community building
- Drive brand performance and portfolio development, contributing to pricing, promotion, distribution, brand health and long-term profitability
- Identify consumer, cultural and market trends and translate them into relevant brand, communication, and growth opportunities
- Drive continuous improvement and first-degree innovation, strengthening brand relevance, differentiation and consumer value
Requirements:
- University degree in Marketing or a related field
- Proven experience in marketing roles and solid background in the "Better For You" category
- Strong track record in developing and executing brand strategies
- Experience in managing complex advertising projects is considered a strong plus
- Expertise in event management, from concept creation and vendor negotiation to live execution and post-event evaluation is considered a strong plus
- Excellent relationship and stakeholder management skills
- Results-oriented mindset with a strong ability to integrate into complex organizations
- Fluency in English
Location:
Luxembourg This company is an equal opportunities employer. Candidates that will not receive an answer within 30 days, should consider the present selection process closed.
- Define and drive global brand strategy, including brand architecture, positioning, portfolio strategy and brand equity, ensuring consistency across markets and touchpoints
- Lead power-branding and marketing activation, translating consumer and cultural insights into distinctive brand platforms, integrated marketing campaigns and impactful physical and digital activations
- Design, execute, and oversee multi-channel advertising campaigns (ATL, BTL, and Digital), ensuring high-impact visibility and message alignment across all media platforms
- Plan, organize, and manage corporate and brand events, product launches, and experiential marketing initiatives to increase brand engagement and community building
- Drive brand performance and portfolio development, contributing to pricing, promotion, distribution, brand health and long-term profitability
- Identify consumer, cultural and market trends and translate them into relevant brand, communication, and growth opportunities
- Drive continuous improvement and first-degree innovation, strengthening brand relevance, differentiation and consumer value
Requirements:
- University degree in Marketing or a related field
- Proven experience in marketing roles and solid background in the "Better For You" category
- Strong track record in developing and executing brand strategies
- Experience in managing complex advertising projects is considered a strong plus
- Expertise in event management, from concept creation and vendor negotiation to live execution and post-event evaluation is considered a strong plus
- Excellent relationship and stakeholder management skills
- Results-oriented mindset with a strong ability to integrate into complex organizations
- Fluency in English
Location:
Luxembourg This company is an equal opportunities employer. Candidates that will not receive an answer within 30 days, should consider the present selection process closed.
