Digital Marketing Specialist
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• Build digital strategies from audit to roadmap: audiences, channels, budgets, KPIs.
• Run SEO (technical and content) and develop our approach to visibility in AI search engines and assistants (GEO), through structured testing.
• Plan, launch and optimise paid campaigns on Meta, LinkedIn and Google, with clear attribution.
• Manage social channels and communities for lola and for clients: editorial line, tone of voice, daily animation, moderation, reputation monitoring.
• Own tracking and reporting (GA4, dashboards) and turn data into recommendations.
• Keep lola.lu and client sites performing, working with designers and developers.
• Integrate AI and automation tools into our workflows, with judgement on where they help and where they dilute.
• Present strategies and results to clients and contribute to proposals. Strong skills required
• Digital strategy and campaign planning, with results you can defend with figures.
• SEO/SEM and paid social, with measurable outcomes.
• Community management and brand tone of voice: LinkedIn and Instagram, sensitive interactions handled calmly.
• Web analytics and reporting: GA4, tagging, KPI dashboards.
• Writing in French and English, with a clear and persuasive style. German and/or Luxembourgish is a real asset.
• Client communication: presenting a recommendation to a director or a CEO. Working knowledge expected, with appetite to deepen
• GEO and AI search optimisation.
• Marketing automation and CRM.
• AI tools for content, analysis and workflow.
• Visual sensitivity: you can tell good design from decoration. What success looks like after 12 months
• A recognisable lola editorial line, published consistently.
• Client accounts with clear KPIs and reporting that clients value.
• Measurable growth in qualified inbound enquiries for lola.
• A tested, documented lola position on SEO and GEO.
Your profile
• 4+ years in digital marketing, ideally in an agency, studio or brand-led environment, managing several accounts in parallel.
• Degree in marketing, communication or digital media, or equivalent experience.
• Autonomous, rigorous, comfortable with multiple projects and fast deadlines.
What we offer
• Real responsibility and direct access to decision-makers.
• A portfolio of high-profile brands in Luxembourg.
• Salary asapted to your skills
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