Marketing Automation Specialist

Role Description This full-time Marketing Automation Specialist role is based in Strassen with a hybrid work arrangement, allowing a mix of on-site and remote work. The specialist plans, builds, and optimizes automated marketing campaigns across email and digital channels to support customer acquisition, retention, and engagement. Daily responsibilities include configuring customer journeys, marketing automation workflows, managing contact segments, and ensuring accurate data flows between marketing and CRM systems. The specialist collaborates closely with marketing, sales, and IT teams to align campaigns with business objectives, maintain data integrity, and ensure compliance with relevant regulations and internal policies. Qualifications
• Strong skills in Marketing Automation and Marketing, with experience implementing and managing automated campaigns in modern platforms.
• Proficiency in Marketing Analytics and Web Analytics to interpret data, create dashboards, and generate actionable insights.
• Experience with Salesforce and Marketing Cloud
• Experience with Lead Generation, including building and optimizing funnels, nurturing flows, and qualification processes.
• Ability to work effectively in a hybrid environment, collaborating on-site and independently from home.
• Solid understanding of CRM systems, customer data management, and consent/privacy best practices (e.g., GDPR).
• Strong communication and collaboration skills, with the ability to translate business goals into technical campaign requirements.
• Attention to detail, problem-solving mindset, and comfort with testing, iterating, and documenting processes.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.
• Experience in financial services or automotive-related industries is an asset.