Media Buyer Specialist

Company Description
Welcome to Byborg As a leader in IT and streaming solutions, we deliver high-quality services for premium online experiences.
Headquartered in Luxembourg and operating globally, our company is proud of its diversity, with over 40 different nationalities working side by side. Since its launch, our flagship product has led the market, continually pushing the boundaries of digital innovation and today our platforms serve millions of users daily.
Working with a wide range of cutting-edge technologies and constantly pushing the envelope in AI experimentation, we ensure robust and reliable performance through our powerful network of data centers. Furthermore, our advanced design and testing methods, including Behavior-Driven Development, set us apart.
Are you looking for new challenges in an international, collaborative environment? The Byborg squad is seeking passionate individuals ready to make an impact. Join us in our inclusive workplace where you will be appreciated, and you can grow and achieve your potential. Help us shape the future
**Job Description**:
Launches and executes new ad campaigns in Facebook Ads, TikTok Ads, Snapchat Ads, X Ads, Google Ads, Microsoft Ads, and more
Monitors campaign statistics and proactively investigates traffic drops
Tracks conversions and installs base codes through GTM
Collects and analyzes data effectively and executes data-driven optimization in line with KPIs
Generates comprehensive reports about campaign statistics, conversions, and revenue through in-house analytics platforms and GA4, using Excel or PowerBI
Executes media plans effectively
Ensures budgets are pacing in line with the approved budget/media plans
Liaises with the Production team for the creation of assets that will be used on channels
Writes sales-focused and effective ad copy for a variety of paid media platforms and channels
Seeks out and analyses new media offers, negotiates with media sales companies to obtain the best rates and most appropriate media spaces in online advertising
Monitors the market for trends, opportunities, and uses that information to propose new ideas to the Line Manager to test new concepts and try new sources
Represents the Company and its Products at conferences and fares

**Qualifications**:
3+ years of experience in paid social media advertising and PPC
Proficiency in managing large-scale campaigns, with a paid social focus, including in the eCommerce space
Excellent knowledge in paid social media advertising and in-side-out knowledge of Facebook Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, X Ads Manager
Good knowledge of PPC campaign management platforms
Data-driven mindset in data analysis, reports generation, and providing insights from the data (usage of internal tracking tools, GTM, Facebook CAPI, Google Analytics, Power BI, Microsoft Excel, Looker Studio)
Up-to-date knowledge of trends and innovations in traffic industry
**Punctual, detail-oriented, and organized**: dedication to managing detailed information to ensure error free work and streamlined communications to management
**Multi-tasking**: ability to handle multiple projects at once and manage shifting priorities on a daily basis
**Strong communication skills**: ability to discuss recommendations and explain rationale both verbally and in written documents
**Forward thinking**: ability to use foresight to anticipate questions, problems, and obstacles
**Strong problem-solving skills**: identify problems, analyze solutions, and decide on best course of action
High level of proactivity
Good decision-making skills
Discretion and treating confidential information appropriately is a must
**An excellent level of English**: C2 or a native speaker
Additional information
Byborg Enterprises is an equal employment opportunity employer. We consider individuals for employment based on their skills, abilities and experience. We thrive to attract and hire a strong, talented and diverse workforce, prohibiting discrimination based on race, color, religious or political beliefs, age, nationality, physical, mental or developmental disability, gender, sexual orientation.