Brand Content Strategist

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

VML Luxembourg

VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world's largest digital media agency, and manage WPP's European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform.

The opportunity:

A Brand Content Strategist is required to join our Luxembourg Content Team on a CDD 1-year contract with the possibility of extension. We are looking for someone with excellent English verbal and written communication skills and a strategic mindset to shape and optimise e-commerce content in a rapidly evolving search landscape. The role blends strategy and execution: leading audit execution from discovery to recommendations; creating clear, scalable content best practices and playbooks; and managing the day‑to‑day build, publishing, and optimisation of e‑retailers' Brand Stores.

What you'll be doing:

• Lead data-driven strategies and audits that turn evidence into action: Conduct competitive/SEO/shopper/category/AI-readiness analysis across markets; work with data and convert it into actionable strategies
• Score content quality and performance against best practices; surface quick wins and priority gaps; and convert findings into clear roadmaps.
• Define simple, scalable content strategies: build playbooks, templates, and guardrails for titles, bullets, imagery, enhanced content, Brand Store architecture that raise consistency and conversion, and can be applied across categories and locales.
• Drive optimisation with data: spot what's working, test improvements, lead A/B testing, conduct case studies with clear KPIs.
• Own Brand Store execution end to end: plan calendars around key events (e.g. Amazon Prime Day), build strategy of the store's architecture, update stores on e-retailers, manage approvals and versions, and maintain navigation, assortments, and hero assets.
• Ensure quality, localisation, and compliance: coordinate localisation/transcreation for cultural relevance, and uphold the e-retailer's guidelines.
• Keep everyone aligned: work closely with creative, retail and media teams, and ensure consistency and quality.

What we want from you:

• University/college degree (preferably in marketing, communication, or a related field)

• Strong command of English, for collaboration with our international team and clients

• Basic data literacy: comfortable reading simple performance metrics and turning them into next steps

• Hands-on experience with content strategy and SEO, plus an understanding of GEO (Generative Engine Optimization) principles for AI-powered search
• Familiarity with the e-commerce ecosystem and Amazon/retailer policies
• Attention to detail and quality assurance
• Good knowledge of Microsoft Office
• Ability to work in a team
• EU work permit

If you know some of this, even better:

• Knowledge of French or German; additional EU languages welcome
• Understanding of Amazon Advertising

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world's leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury's, Selfridges, Shell and Tiffany & Co. We've built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we're looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client's successes and believe that anyone can show creative bravery no matter what their role is in the team.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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