Internship - Go to Market - Strategic Marketing (M/F)
il y a 5 jours
Founded in 1856, Banque Internationale à Luxembourg is the oldest multi-business bank in the Grand Duchy. From its foundation, the BIL has always played an active role in the development of the Luxembourg economy. It currently operates in retail, private and corporate banking, as well as on major capital markets. Employing more than 2 000 people, BIL is present in the financial hotspots that are Luxembourg, Switzerland, and China.
As a major player in Luxembourg's finance industry and as a signatory of the UN Principles of Responsible Banking, BIL is committed to handing over a responsible and sustainable bank to future generations.
Within the Go-to-Market unit, you will contribute
to a customer-centric environment supported by data-driven decisions. As part
of the Phygital Engagement team, you will support the integration of our
physical and digital distribution channels in line with our defined model
strategy for 2030. You will work closely with sales, marketing, distribution
and products & services teams to develop a unified approach to Go-to-Market
strategies.
Your role will involve supporting customer
lifecycle management, offering insights for competitive scheduling, liaising
with the bank's various sales departments and support services to contribute to
the bank's commercial achievements.
Your next challenge:
- Keep track of market trends from a competition and strategy perspective (competitive benchmarks, new offers…).
- Analyse specific target segments (market figures, clients' needs and expectations, etc.).
- Contribute to the elaboration and analysis of the main market studies on the Luxembourg banking market.
- Help the team to collect customer feedbacks and analyse it to identify ways of increasing client satisfaction on different customer journeys (NPS, CSAT, CES, …).
- Support the team in coordinating the client experience through ongoing projects on specific customer journeys.
- Contribute to the customer engagement strategy and customer lifecycle management on key identified customer journeys.
Your skills:
- Education: Master's degree in Marketing, Strategy, Economics or equivalent
- Languages: French & English (C1 level)
- IT tools: MS Office tools skills (Excel, Word, PowerPoint)
- Ability to interact with and build relationships with people from different departments and levels of seniority.
- Strong quantitative and analytical competency. You are a self-starter, meticulous and able to use initiative
- Strong verbal and written communication skills
- Availability for a 6 month mandatory internship starting from January 2026
BIL is firmly of the opinion that diversity & inclusion contribute towards increasing the collective performance of the Bank. We are committed to creating a culture of inclusion that encourages individual development with equal opportunities for all.
NB: The selected candidate will be asked to provide an extract from the criminal record (no.3) as evidence of integrity and justified with regard to the specific needs of the position to be filled. Other documents will be collected, to the extent legally permitted, to perform background checks.
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