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Description
Founded in 1856, Banque Internationale à Luxembourg is the oldest multi-business bank in the Grand Duchy. From its foundation, the BIL has always played an active role in the development of the Luxembourg economy. It currently operates in retail, private and corporate banking, as well as on major capital markets. Employing more than 2 000 people, BIL is present in the financial hotspots that are Luxembourg, Switzerland, and China.
As a major player in Luxembourg’s finance industry and as a signatory of the UN Principles of Responsible Banking, BIL is committed to handing over a responsible and sustainable bank to future generations.
BIL, a leading bank in Luxembourg, is seeking a highly motivated and experienced Marketing Officer to join our dynamic team. As a Marketing Officer, you will manage our social touchpoints, work on print and digital marketing campaigns, and lead client mailings. This role requires fluency in French and English, with proficiency in German and Luxembourgish considered a strong advantage.
Key Responsibilities:
- Manage and optimize the bank's social media touchpoints, ensuring consistent brand presence and engaging content across all platforms. Proficiency in simple video and image editing (e.g. PlayPlay / Canva) considered an asset
- Develop and implement print and digital marketing campaigns, targeting both existing and potential clients.
- Lead the creation and distribution of client mailings, including newsletters, promotional materials, and event invitations.
- Collaborate with internal teams to develop and execute integrated marketing strategies that align with the bank's objectives.
- Write clear and concise copy for marketing materials, ensuring compliance with all relevant regulations, including GDPR.
- Continuously monitor and analyze the success of marketing initiatives, providing reports and recommendations for improvement.
- Stay current on industry trends, regulations, and best practices in marketing and data protection, implementing necessary updates to the bank's strategies.
- Work autonomously while maintaining effective communication with the wider team.
**Requirements**:
- Bachelor's degree in Marketing, Communications, or a related field.
- A minimum of 3 years of experience in marketing, preferably within the banking or financial services sector.
- Fluency in French and English; proficiency in German and Luxembourgish is a strong plus.
- Proven experience in managing social media platforms, creating marketing campaigns, and developing client mailings.
- Excellent writing and editing skills, with the ability to adapt style and tone for various marketing materials.
- Understanding of marketing regulations and data protection laws
- Demonstrated ability to work autonomously and prioritize tasks effectively.
Exceptional interpersonal skills, with the ability to collaborate across various departments and build strong professional relationships. BIL offers a competitive salary, excellent benefits, and opportunities for career growth. If you are a proactive and creative Marketing Officer with a strong background in the banking or financial services sector or come from a Marketing / Advertising Agency background.
BIL offers a broad range of challenging projects and a huge choice of career paths - we will assist you in finding the one that best meets your skills and expectations. Your personal development is our priority and we greatly encourage you to dive into different business areas for the broadest possible experience.
BIL is firmly of the opinion that diversity & inclusion contribute towards increasing the collective performance of the bank. We are committed to creating a culture of inclusion that encourages individual development with equal opportunities for all.
Languages English French Education Bachelor Experience 3+ years
