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Experience in professional non-internship marketing - Experience in developing and managing acquisition marketing or channel programs - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages
Sellers are a critical part of Amazon’s ecosystem to deliver on our vision of offering the Earth’s largest selection and lowest prices. These Sellers offer hundreds of millions of unique products providing a broad and diverse inventory of products from Books, Electronics and Apparel to Consumables and beyond. In our vision to build a global marketplace, we will enable Sellers to list, make their selection available to customers globally while optimizing their inventory placement across multiple countries. Post Brexit, there were a number of changes to the way Amazon and its inventory operated across the new UK-EU customs border. To enable seamless movement of inventory for sellers across this new customs border (hence preserving selection for customers), the Amazon Customs Clearance and Shipping Services was created in 2021. This program will enable thousands of sellers move over 75 million units of inventory with mínimal effort by 2025. As the Senior Marketing Manager, you will be responsible for generating leads and driving adoption and loyalty (repeat usage) for this program. You will be partner with multiple global business teams (UK/EU) across functions (Product, Legal, Sales/Account Management) to enable sellers scale in a sustainable manner. In this central role, you will have end-to-end strategic ownership on marketing (via multiple channels) to drive initiatives that drive higher inventory movement cross-border (driving both new seller adoption and increasing usage for existing sellers). You will be responsible for creating processes, mechanisms and materials that are scalable and replicable with minimum effort. You will responsible for creating market segmentation, product entitlement, yearly forecast and driving adoption targets for cross regional sales team. You will also be responsible to create marketing assets and execute channel strategy for the product. Job Responsibilities - Lead the Marketing function for the Program to support Sellers in growing their business by reducing friction related cross-border inventory movement. This involves developing curated support basis a Seller’s growth journey (pre-launch, post-launch on Amazon, program adoption such as FBA/Pan-European FBA and so on) - Partner with stakeholders from business, product, tax and legal teams to translate cross-border compliance & transportation requirements into a communication roadmap to drive proactive awareness for Sellers. Responsibilities also include media asset development, communication strategy, tracking, attribution and establishing appropriate success metrics - Work closely with central Product and other Program teams within EU Compliance, to offer a seamless experience for our Sellers - Work with Sales/AM teams to drive adoption and increase share for the program on Amazon through programs, education, shared goals and other mechanisms - Manage multiple 3P stakeholders to prioritize and balance efforts while ensuring we optimize for maximum business impact - Participating in cross-functional projects in collaboration with business teams in Europe - Create/Organize all material into a searchable/accessible wire-frame with a flexibility to expand the same for new programs Key job responsibilities In this central role, you will have end-to-end strategic ownership on marketing (via multiple channels) to drive initiatives that drive higher inventory movement cross-border (driving both new seller adoption and increasing usage for existing sellers). You will be responsible for creating processes, mechanisms and materials that are scalable and replicable with minimum effort. You will responsible for creating market segmentation, product entitlement, yearly forecast and driving adoption targets for cross regional sales team. You will also be responsible to create marketing assets and execute channel strategy for the product.
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
