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Senior Marketing Manager Eu Dsp, Dsp Central
il y a 2 semaines
Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfil and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new products and services in the last mile delivery space. Come join the team and help us make history
This role will also lead international expansion across APAC and LATAM.
**Responsibilities**:
- Identify and set up mechanisms for gathering market and customer data and insights to inform acquisition marketing strategies across the EU
- Partner with functional stakeholders to develop a differentiated marketing strategy for DSP lead generation where target audiences experience multiple touches throughout the journey
- Drive program awareness and brand building through innovative and effective marketing programs, including events and tradeshows, webinars, online marketing campaigns, lead generation programs, promotions, etc.
- Implement plans through project management leadership across a wide range of stakeholders, leveraging existing materials, campaigns and resources or inventing new ways to generate leads
- Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunities
- Leveraging analytics to drive digital marketing channels to influence business decisions
- Over time as the function evolves and grows, this position may lead to managing a team of marketeers across Europe
- This role will be critical to leading key diversity and inclusion initiatives at a European level, and involve sponsoring and coaching project managers as part of this
Luxembourg, LUX
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
