Digital Marketing Manager
Il y a 5 mois
**About Proximus Luxembourg**
Proximus Luxembourg is a leading historical player in the ICT & Telecoms markets. Proximus Luxembourg addresses both residential and business markets through its commercial brands Tango, Telindus and more recently Codit.
With PSF support status, the company has almost 750 employees. All these experts share a passion for digital technology, a spirit of openness and innovation, and a desire to simplify, connect and make their customers' personal and professional activities ever more secure.
Proximus Luxembourg is actively contributing to the acceleration of Luxembourg's digitalisation and its economic influence through the development of connectivity, resilient infrastructures and 5G, as well as innovative technologies such as Blockchain, Artificial Intelligence, Machine Learning and IoT.
Proximus Luxembourg is a subsidiary of the Proximus group (Euronext Brussels: PROX), provider of digital services and communication solutions operating in the Belgian and international markets.
**Tango - Let yourself go**
Tango, a brand of Proximus Luxembourg, has been operating in the market since 1998. Today, more than 276,000 customers place their trust in the company.
As the country's first alternative operator, Tango offers a broad product portfolio including fixed and mobile telephony, Internet and TV services for residential customers and small businesses. The brand puts the user first and, since its inception, has pursued a strong innovation policy to provide the best technology at the fairest price.
**Job Content**:
**Are you a results-oriented digital marketer with a passion for driving sales and a knack for creating engaging digital content? If so, we have an exciting opportunity for you**
Proximus Luxembourg is looking for a talented Digital Marketing Manager to join the B2C Marketing Team of Tango on a permanent contract, reporting directly to the Head of Marketing & Communications. The Digital Marketing Manager will be responsible for managing all Digital marketing activities within Tango including Performance Marketing, Digital Content for both website, social media, app and for building insightful reporting to monitor performance and build recommendations. The Digital Marketing Manager will provide strategic and operational support for the department’s activities.
**Missions**
- Performance Marketing:
- Develop and execute performance marketing strategies across Google, Meta, TikTok and any other relevant digital channels together with the digital agency
- Drive targeted traffic and optimize campaigns to achieve sales-oriented outcomes
- Monitor and analyse campaign performance, making data-driven adjustments to maximize ROI
- Identify new opportunities and stay ahead of industry trends to ensure continuous improvement of performance marketing efforts
- Digital Content:
- Create compelling and persuasive digital content for our website, newsletters, social media platforms, and other digital channels
- Optimize content for search engine visibility and implement SEO best practices
- Collaborate with cross-functional teams to ensure content aligns with brand guidelines, customer preferences, and marketing objectives
- Manage the editorial planning for all digital marketing related topics
- Responsible for day to day community management
- Reporting & monitoring:
- Compilation of reports (website e-commerce, media campaign & social media)
- Benchmarking - Sorting & Analysing Telecom industry digital marketing trends (innovation, website approach ).
**Profile**:
- Data driven mind with the ability to manage multiple projects simultaneously
- Demonstrative proven track record of delivering outstanding digital campaigns across Google, Meta, TikTok and Bing, with a sales orientated outcome
- Strong knowledge of Digital reporting tools (Google Analytics, Google Tag Manager, Meta, Semrush, ), ideally a good command of other reporting tools (SAS, PowerBI, )
- Advanced excel skills (e.g. Pivot tables, graphs, charts) and proficient use of other Microsoft Office tools
- Bachelor’s degree in relevant field of study such as marketing, communications, business, analytics or technology
- 5 years experience in B2C Marketing
- Languages:
- Fluent in French (written, read, spoken)
- Fluent in English (written, read, spoken)
- German/Luxembourgish skills highly valued
- Experience in copywriting mandatory (excellent) and SEO optimization.
- Confirmed experience with the use of a CMS
- Good experience in Social Media management (Facebook, Instagram, TikTok)
- Basic knowledge of Photoshop and illustrator is a plus.
**Our Offer**:
A professional and stimulating working environment in IT & telecom sector. Various career opportunities within the Proximus Group on a national and international level, high-quality training and a rich and acknowledged expertise. We also offer you an attractive remuneration with many fringe benefits.
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