Performance Marketing Manager
il y a 2 semaines
In addition to its constellation, Spire's data infrastructure includes a global ground station network and 24/7 operations that provide real-time global coverage of every point on Earth.
The Role:
At Spire Maritime, we design and operate our own constantly evolving satellite constellation and predictive models, giving you unparalleled access to maritime data you can act on.
Revolutionize the way our customers make logistics decisions, manage the maritime ecosystem, save time and money through operational improvements, reduction in fuel usage, and monitor suspicious activity across the globe using insights delivered through our flexible vessel tracking and weather APIs.
Spire Maritime has a fast-growing customer base that purchases and uses a recurring data service subscription. This role is currently open for a remote/hybrid arrangement.Responsibilities:
As Performance Marketing Manager, you will set the growth strategy and execute the marketing tactics that fuel the rapid growth of our maritime business.
This role will require a unique combination of influence and hands-on performance and growth marketing that drive sales and recurring revenue streams.
- Orchestrate field and accountbased marketing campaigns, playbooks and motions with the sales team to convert leads into bookings.
- Key performance metrics for this role include growth in marketingdriven revenue from new bookings and upsells, Lifetime value to CAC ratios, and ability to drive predictable revenue and growth targets.
- Generate and nurture marketingcontributed sales by converting site traffic through demand generation, outbound, and optimization of the customer journey.
- Develop an actionable multitouch attribution model to help guide marketing spend by channel and activity.
- Run experiments and optimize conversion rates through ongoing testing and hypothesisgeneration.
- Innovate and develop new channels or programs to drive growth in customers including Search Engine Optimization, field marketing, video/podcast/social, and referral marketing.
- Dependent on experience and interest, the role will either be a strong independent individual contributor or manager of a small team.
Basic Qualifications:
- Minimum 5 years of experience in B2B performance marketing, accountbased marketing, or demand generation.
- Track record of driving growth in revenue and enterprise data or software as a service.
- Strong analytical skills for A/B & multivariate testing, measuring customer acquisition costs/lifetime values.
- Experience building a brandnew channel or program to scale and profitability using outbound, accountbased marketing, inbound, paid search, LinkedIn or other.
- Strong presentation and communication skills. You can explain issues clearly, simply, and succinctly.
- Growth mindset, you must stay current on growth marketing trends, technologies, and best practices.
- Agile approach to marketing with measurable outcomes, retrospectives and continuous improvement.
- Hustle, you deliver and execute with a high level of output and results and are relentless and tireless about driving growth and results.
- You can influence and motivate others, work crossfunctionality, and lead by example.
- BA/BS degree in any discipline.
Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in office.
We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.
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