Digital Marketing Manager
il y a 1 semaine
Luxembourg-based M7 Group, owned by global content powerhouse CANAL+ Group, is a leading European provider of video content throughout 9 European markets, including the Benelux, the DACH region and various CEE markets.
Building upon a solid base of circa 3 million DTH, IPTV and OTT pay-tv customers, M7 is enhancing its premium content offering for the various markets.
Starting in Austria, Czech Republic and Slovakia, the premium content proposition consists of a mix of linear channels and local streaming platforms, all under the CANAL+ brand.
A major part of the premium content offering is derived from the CANAL+ library of series and films, where relevant combined with live sports and third-party content.
Furthermore, M7 is engaged in its own local content production, in close conjunction with sister company and major content creator STUDIOCANAL.
The complete video offering for the various M7 markets is available via state-of-the-art hybrid DTH/OTT reception devices, as well via localized TV apps, allowing for an easy and seamless content consumption via any screen, any place and at any time.
Your role and responsibilities
- Work with our vendors to audit and improve strategies for paid media including Social, Display, Search and Video channels.
- Cooperate/work together with the stakeholders of central and local marketing departments to ensure the best mix of actions supporting the main KPIs of the company.
- Improve our sales performance both organic and paid.
- Participation and contribute towards regular marketing business reviews and summits.
- Independently own and drive marketing projects, cooperating with diverse stakeholders.
- Adhoc analysis to suggest performance improvement strategies.
- Flexibility and willingness to work on broader themed marketing projects.
- Coordinate marketing bestpractices across brands.
Your profile
- Masters in marketing/sales and/or relevant experience in digital marketing
- Knowledge of latest trends in digital marketing
- 5 to 8 years of experience in digital marketing/sales
- Strong analytical skills
- Ability to work transversally.
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