Product Marketing Manager

il y a 2 semaines


Luxembourg, Luxembourg Azenta Temps plein

Key Responsibilities:

  • Develop product messaging maps for the product portfolio of B Medical Systems
  • Collaborate with product management and communication teams to develop marketing collaterals that resonate with our target personas
  • Develop product marketing strategies (Advertising, positioning, packaging etc) and craft compelling messages across various channels (landing pages, ad campaigns etc)
  • Develop white papers, quantify the product benefits and create analytical tools to drive sales enablement
  • Gain insights into customer use of current products, untapped opportunities, buyer personas, and competitive landscapes
  • Plan, develop and execute technical and commercial webinars for B Medical Systems
  • Follow and analyze market trends to position products and also develop competitive landscapes for B Medical Systems products
  • Independently drive product feasibility studies
  • Ability to independently create technical papers and scientific SOPs to facilitate placements and research studies

Education:

  • Master's degree in marketing, communication, or science and technology related disciplines
  • Research experience will be considered an asset

Experience:

  • 68 years of experience in strategic marketing/product management/management consulting is mandatory
  • Previous experience in developing white papers, technocommercial materials is mandatory

Skills:

  • Ability to collaborate effectively with different stakeholders (product management, R&D, sales, etc) and different levels of the organization
  • Ability to multitask and reprioritize as needed and the ability to work under tight deadlines
  • Strong communication skills, with impeccable written and spoken English
  • Experience with product marketing tactics (e.g. integrated marketing campaigns)
  • Keen eye for detail
  • Analytical mind and strong quantitative skills
  • Excellent organizational and time management skills

Technical Knowledge

  • Proficiency in Microsoft Word, PowerPoint, Excel

Languages:

  • Strong communication skills (written and oral) in English
  • Mandatory
  • Experience in French and/or German will be an asset
If you are interested in gaining experience in a growing Luxembourg-based company, we would like to meet you

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