Better for You Product Innovation Manager
il y a 2 semaines
Job Location:
Luxembourg:
Company description:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise.
Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world.
The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of.
Join us, and you could be one of them.Diversity Statement:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities.
In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.
The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.About the Role:
Ferrero Headquarters in Luxembourg is looking for
Better For You (BFY) Product Innovation Manager that aspires to be part of the Ferrero innovation journey.
In this role, you will be reporting to the BFY Strategist, being dedicated and part of the BFY team within the Strategy & Innovation department.
Main Responsibilities:
In this role, you will be responsible for the
exploration and recommendation phase, in which you will conduct global
competitive intelligence on the BFY perimeter monitoring new launches; you will run regular market/business
performance analysis to assess effectiveness of initiatives and impact on the business metrics (sell in, sell out,) and brand KPIs (awareness, penetration,); you will make country-specific deep-dives to highlight phenomena and
consumer trends, in order
to identify and synthetize consumer insights and opportunities to propose new flavours and formats.
In terms of
execution phase, you will guide the
maintenance and renovation of product range strategy of the BFY Brands, portfolio management and complexity from consumer units to trade units while you will guide the new
near innovation in the new product development, according to the Brand Strategic Guidelines.
The
new flavours and/or
formats extension of existing products will also be part of your responsibility, coordinating relationship with manufacturing partners inside and outside Ferrero, as well as other internal functions when necessary (on recipes, packaging, operations, supply...) to get from idea to the delivery of the project.
Last but not least, in relation to the
validation and follow-up phase, you will lead the
consumer validation funnel, planning, briefing and setting up the research field activities (Qualitative and Quantitative).
You will deeply analyze research results, in order to identify and propose opportunities of marketing mix fine-tuning and be responsible of the continuous
tracking of the budget spending and requirements for the brand activities (research projects and marketing costs).
Who we are looking for:
You will bring a
Master's degree in Marketing, Economics, Engineering or other fields and
- 7 years of experience in covering a role of
Brand Manager in an international
FMCG company.
You have a
solid understanding of the FMCG business, Marketing and are knowledgeable of
key global business functions.
Moreover, you will bring first-class
program/project planning and management skills and your first-class
agency management experience on multi brand / multi geographies projects.
You have a
solid understanding of product innovation and shopper end-to-end communications including creative principles, advertising technologies and operating models.
market research, graphic design development and Consumer Data analysis and communication campaign.
You are
fluent in English, a fast learner with functional expertise and with a focus on business objectives. You have the capability to influence people and orchestrate teams and stakeholders accross all levels of the organization.
You have a spontaneous curiosity of always seeking the reasons behind phenomena and events, lateral thinking and sharp marketing sensitivity.
Moreover, yourGlobal Strategic thinking and
drive for results attitude will help you meet this role's objectives.
You have a
knowledge of MS Office and
digital tracking tools (i.e. Google analytics, Socialbakers, Business manager) and
SAP.
You have the capability to
simplify complex concepts for senior and executive stakeholders while you are comfortable with ambiguity and making choices and r
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