Content Advisor
il y a 2 semaines
Job Profile Summary
- This is a customer focused role with a good understanding of the retail business and the external customer/consumer, this role will support and execute the online owned presence for Mobility & Convenience (M&C) in Luxemburg and Austria (and the supervision in Spain and Portugal). Ensuring our customers can find us and when they do, they are correctly informed and engaged. This role will cover consumer, loyalty and reward websites, partner 'owned' comms e.g. mapping and social media and maintaining existing and launching new channels (alongside with corporate activity) to deliver the best online brand experience for our target audiences.
Job Advert
Key Accountabilities
- Delivery of the 12 months content plan feeding in the master customer marketing plan across all products/services and offers
- Coordinate the execution of a content pipeline across all channels using central assets, locally created assets, as well as sharing assets from other M&C and C&P businesses. Acting as the brand custodian for all online content working closely with other teams
- Own allocated M&C consumer website pages and ensure updated with all brand, product and campaign related content, creating local content as required.
- Coordinate M&C SEO activity working with campaigns to ensuring website tagged correctly for all brand & campaign activity.
- Work closely with Operation excellence team (Opex) to ensure reviews and online comments are managed accordingly
- Work with agency partners in line with global agency process
- Ensure all assets are loaded into digital assets management (DAM) tool maintenance, ensuring this is rigorously maintained and utilised.
- Manage relevant appropriate budget lines with accurate and timely reporting
Your Profil
- University degree in Marketing or related
- 3+ years in leading digital content platforms
- Experience within a fast paced consumer focused environment, managing multiple projects
- Experience of using CMS platform and Website Analytics (e.g. Adoe Audience Manager and Google Analytics)
- Strong proven experience of content generation within brand standards
- Experience in B2C and working with agencies to deliver high quality work
- Capable of strategic thinking and thought leadership
- Evidence of effective networking and relationship building skills both internally and externally
- High degree of personal impact
- Strong interpersonal and communication skills
Entity
- Customers & Products
Job Family Group
- Marketing Group
Relocation available
- No
Travel required
- Yes up to 10%
Time Type
- Full time
Country
- Luxembourg
About BP
CUSTOMER AND PRODUCTS
We're gearing up for the future.
At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.
- C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and convenience, marketing and our nextgeneration businesses, making it a highly integrated and interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.
- Want to join the team? This means:
- being customer-centric, agile and responsive to changing customer needs and dynamic markets
- optimising the chemicals and fuels value chains to maximise integrated value
- contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
- creating strategic partnerships that drive long-term value for C&P
- being digitally enabled and empowered by customer insights and data to deliver solutions.
Experience Level
- Intermediate
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