Media Manager

Job Location: ​Luxembourg​

Job Location: ​Luxembourg​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

If you are really into developing and delivering media strategies from a business perspective, this role could interest you  As a Media Manager, you will oversee all Media-related topics in your area and support local teams in implementing the Group strategy.  By managing the optimal touch point strategy at a local level and looking for the right balance between effectiveness and efficiency, you will strive to achieve the Media objectives of the Ferrero Brand, and you will manage cooperation with preferred agencies and monitor Media results. 

Main Responsibilities:

STRATEGY:
• Being in charge of the Area Media strategy by category and country and ensuring it is communicated to all Countries and implemented
• Ensuring the right investment allocation among communication channels
• Leveraging enhanced media planning tools (consumer journey, touch points planning, Budget allocation)
• Identifying, sharing best practice and innovative ideas to provide direction and drive the Media Categories cross country

CONTRACTS, BUDGET MANAGEMENT AND REPORTING:
• Defining the Area Media Budget (including the split by Media channels)
• Having the full ownership of the contracts and supporting the countries in the deployment and management of local agreements.
• Monitoring periodical KPIs. Ensuring that Media audits are performed (by external Media auditors) in compliance with the Group guidelines. Following the audit results, ensuring the implementation of corrective actions and supervising the post tracking audit analysis performed at country level.

IMC PROCESS & MEDIA PITCH:
• Ensuring that the Media Briefs prepared locally are complete and in line with the Area Media Guidelines.
• Supervising and exploring the Media campaign results
• Leading Area pitches

COLLABORATION WITH:
Country Media Managers, Media Agencies, Global Media Office

Who we are looking for:

• Min.  Bachelor’s Degree in Economics or Marketing 
• 7 years’ experience at a senior level in Marketing and Media gained in companies with strong expertise in category management. 
• Expertise in FMCG, Brand Marketing and Media Management 
• Understanding of different markets and cultures 
• Excellent PC command (Excel, PowerPoint) 
• Fluency in English and Italian Proficiency stakeholders.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Thanks to your global thinking and strategic mindset you will lead and partner to internal stakeholders to integrate work streams behind touchpoint, strategy and execution.  Balancing your drive with an analytical approach will help you to set goals and achieve them.  Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage stakeholders.