Expert Copywriter for Sales Pages

At Paradox, we are convinced that people do not want “just a job” anymore.

We are all craving to have an impact through our professional journey. Some want to start their own venture, some want to become an intrapreneur in their current organization, some others just want their day-to-day tasks to have more meaning.

**PARADOX HAS ONE GOAL: TO EMPOWER PEOPLE AND ORGANIZATIONS TO LIVE THEIR TRUE AMBITIONS.**:
But where do we start?

If you have an interest in personal development, you probably already know that:

- Making things happen is a real struggle when you don’t know what truly inspires you and how to get there ;
- Available resources are either boring or full of crazy unsubstantiated theories.

It needs to change, and we’re here to make it happen

**️ OUR AMBITION IS TO MAKE SUCCESS THE ONLY POSSIBLE OUTCOME FOR OUR CLIENTS (WHATEVER SUCCESS MEANS FOR THEM), BY CRAFTING INNOVATIVE & CAPTIVATING BREAKTHROUGH EXPERIENCES.**:
In other words, we want to make personal growth **as entertaining as watching Netflix.**

How, you might be wondering?
- We travel the world and surround ourselves with **top entrepreneurs** _(Richard Branson - Founder of Virgin, Marc Simoncini - Founder of Meeting, Fred Mazzella - Founder of BlablaCar)_, **world** **athletes** _(Frederick Bousquet - World record in 50m free swimming, Frank Leboeuf - WorldCup Footballer)_, and **artists** _(Gad Elmaleh - Comedian, Barry Osborne - Producer of Lord of the Rings and Matrix)_ ;
- We reverse engineer their **strategies for achieving success** and lean on the **latest researches** about neuroscience ;
- We deliver trainings & educational contents around Power Skills (critical thinking, productivity, leadership, public speaking, coaching, stress management, etc.), **self-growth and performance**, through a balanced set of **e-learning programs, events and edutainment videos**.

From one well-known Founder to a team of +80 people today (and counting), this approach has paid off and enabled us to exceed 2 million followers on social networks, and to have thousands of people attending our online events and training courses.

And here are the vessels we embarked on to complete our mission:

- Effective Coaching Institute
- Business Tribe
- David Laroche

**TOGETHER, WE ARE DRIVEN BY ONE DREAM**:

- Helping 100 000 people achieve their dream and display their pictures on what we call the “100 000 dreams wall” ;
- Giving our clients access to constant personal growth by reinventing their learning experience ;
- Have Will Smith and Richard Branson in our next documentary.

**And that’s where you come in.**

**YOUR MISSION**:** Your main mission is to take charge of the french copy of Paradox' different brands and blow up our conversion rates.**

It's a must. You're not a web writer. Nor a blogger. You're a salesperson, passionate about human relationships, who doesn't whip out their phone... but their keyboard. To sell.

In order to achieve that, you will:

- ** Develop cutting-edge creative campaign** **strategies** that align with market trends.

At Paradox, we like focus. You will be responsible for the copywriting and performance of your writing, on your product, from A to Z. That means that you have the ownership and the experience to handle an entire funnel, from start to end.

**2 | Analyze meticulously your KPIs**:
To do so, you will:

- ** Set up a KPI tracking dashboard** to monitor the performance of your writing.
- ** Adopt a scientific approach to copywriting** (similar to Claude's method): meticulously track and analyze your metrics, draw conclusions and adapt your writing as well as your team’s.
- Put your knowledge into practice by **testing and experimenting** with the techniques you learn from your readings.

**3 | Immerge yourself in the audience’s mind**:
To be able to do that, you will:

- ** Analyze **market trends, user and prospects behaviors.
- ** Choose** market and trend analysis **tools**.
- ** Optimize avatars** and **define the tone** to adopt with these different targets.

**DO YOU RECOGNISE YOURSELF?**:
If you dream of a life that feels more like an adventure with its twists & turns and challenges rather than a mapped out and stable life, then this job is for you.

**Must have**:

- At least **2 years of experience as a full-time copywriter, in-house or freelance**.
- ** You like challenges, learning, reading, taking risks, and trying new things**. We are comfortable with failures as long as we learn from them and they allow us to refine our actions.
- ** Impeccable written French**.

**Personality**:

- ** Drive & Problem Solver**:You are ambitious, work hard because you love it, take ownership and get things done.
- ** Analytical Mind**: You can question yourself, identify and formulate issues quickly, and always try to support your analysis with data.
- ** Growth over Ego**:You are eager to learn and receive difficult feedback to progress. You let others express themselves and seek to und