Product Marketing Manager
il y a 1 jour
**Key Responsibilities**:
- Develop product messaging maps for the product portfolio of B Medical Systems
- Collaborate with product management and communication teams to develop marketing collaterals that resonate with our target personas
- Develop product marketing strategies (Advertising, positioning, packaging etc) and craft compelling messages across various channels (landing pages, ad campaigns etc)
- Develop white papers, quantify the product benefits and create analytical tools to drive sales enablement
- Gain insights into customer use of current products, untapped opportunities, buyer personas, and competitive landscapes
- Plan, develop and execute technical and commercial webinars for B Medical Systems
- Follow and analyze market trends to position products and also develop competitive landscapes for B Medical Systems products
- Independently drive product feasibility studies
- Ability to independently create technical papers and scientific SOPs to facilitate placements and research studies
**Education**:
- Master’s degree in marketing, communication, or science and technology related disciplines
- Research experience will be considered an asset
**Experience**:
- 6-8 years of experience in strategic marketing/product management/management consulting is mandatory
- Previous experience in developing white papers, techno-commercial materials is mandatory
**Skills**:
- Ability to collaborate effectively with different stakeholders (product management, R&D, sales, etc) and different levels of the organization
- Ability to multi-task and re-prioritize as needed and the ability to work under tight deadlines
- Strong communication skills, with impeccable written and spoken English
- Experience with product marketing tactics (e.g. integrated marketing campaigns)
- Keen eye for detail
- Analytical mind and strong quantitative skills
- Excellent organizational and time management skills
**Technical Knowledge**
- Proficiency in Microsoft Word, PowerPoint, Excel
**Languages**:
- Strong communication skills (written and oral) in English
- Mandatory
- Experience in French and/or German will be an asset
If you are interested in gaining experience in a growing Luxembourg-based company, we would like to meet you
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