Marketing Officer

ABOUT LUXTRUST

We are a multicultural and forward-thinking qualified Trust Services Provider based in Capellen,

Luxembourg, with over 110 professionals and actively expanding our business internationally. We provide

state-of-the-art on on-boarding, digital identities, strong authentication and security services, and qualified

electronic signatures, all bundled into integrated digital documents & identity management solutions.

As a Trusted Partner, we prioritize building long-lasting relationships with our international clients and

stakeholders, based on trust and integrity. We strive to be a Committed Partner, dedicating ourselves to

delivering exceptional performance and showing steadfast commitment to make a positive impact. As a

Visionary Scout, we are constantly seeking out new opportunities for growth and innovation, always staying

ahead of the curve in our industry.

Join us in our mission to drive innovation and co-create a better future

We are currently looking for a motivated and driven Mid-Level Marketing Officer – Lead Gen / Growth under a

permanent contract.

SUMMARY

In a context of strong growth, EUDI Wallet integration and new product launch, we are looking for a mid-level marketing officer to structure, lead, and scale our demand generation strategy. This role is critical to

accelerate our growth by leading lead gen initiatives across all our geographies.

MISSIONS OF THE ROLE

• Lead generation & growth strategy
• Evaluate current lead gen marketing activities (events, media partnerships…) and build scalable

improvements

• Design and execute multi-channel, always-on lead generation programs
• Create lead nurturing journeys that turn awareness into engagement and drive qualified

opportunities

• Experiment with new channels and tactics (email campaigns, gated content, webinars, partnerships,

digital ads) to identify what works best for our audience

• Launch and manage paid campaigns (social ads, search, display) in collaboration with an agency –

from brief to execution, including tracking, optimisation and reporting

• Optimise conversion funnels and landing pages for maximum performance

• Test and iterate continuously to improve campaign effectiveness

• Content & Campaign execution

• Manage and coordinate our bi-monthly newsletter (content planning, distribution, A/B testing…)

• Collaborate to the creation of marketing content (emails, articles, social posts, case studies,

campaign copy) with agencies and internal resources

• Brief creative team on campaign asset requirements

• Coordinate campaign launches across channels

• HubSpot & Marketing operations

• Set up and manage HubSpot for marketing use — including automation workflows, forms, landing

pages, lead scoring, segmentation and reporting with agency support

• Optimise HubSpot configuration for maximum efficiency and lead quality
• Manage marketing database quality, segmentation and hygiene
• Set up campaign tracking and attribution models
• Ensure seamless CRM-marketing alignment with sales team
• Manage integrations and marketing tech stack

• Supervise intern on CRM maintenance and lead uploads

• Analytics & Performance optimisation

• Track and analyse marketing performance (ROI, KPIs, pipeline contribution)

• Produce regular reports with actionable insights and recommendations
• Monitor competitive landscape and industry trends
• Provide data-driven recommendations for ongoing optimisation

• Identify opportunities for improvements across the funnel

• Administrative support

• Carrying out other duties as assigned

REQUIRED SKILLS

• Education & Experience

• Bachelor's or Master's degree in Marketing, Communications, Business or related field

• 5+ years of experience in B2B marketing, growth marketing, demand generation or digital marketing
• Proven track record of designing and executing successful lead generation campaigns
• Hands-on experience with marketing automation platforms (HubSpot required or similar)
• Demonstrable experience managing paid digital campaigns (Google Ads, LinkedIn Ads, social media

advertising)

• Technical Skills

• HubSpot expertise: workflows, automation, forms, landing pages, segmentation, reporting…

• Analytics & data: campaign tracking, attribution models, funnel analysis
• Digital marketing channels: email marketing, paid social, search ads, display advertising, content

syndication

• Marketing tech stack: CRM integrations, marketing automation, tracking tools, landing page builders

Strong Excel/Power BI skills for data analysis and reporting

• Core competencies

• Growth mindset: experimental approach, test-and-learn methodology, comfortable with iteration

• Data-driven decision making: ability to analyse performance metrics and translate insights into action
• Project management: ability to manage multiple campaigns simultaneously, meet deadlines and

coordinate with stakeholders

• Results-oriented: focus on ROI, pipeline contribution and business impact

• Problem-solving: resourceful, able to find creative solutions with limited resources

• Soft skills

• Fluency in French and English is required; additional languages are a plus

• Ability to collaborate effectively with cross-functional teams (sales, product, content)
• Autonomy and initiative — able to work independently and take ownership
• Attention to detail whilst maintaining strategic perspective
• Adaptability in a fast-paced, evolving environment

Core competencies at LuxTrust

• Analytical mindset & decision making
• Organisational fluency
• Personal effectiveness
• Results-driven
• Client service mindset
• Strategic vision
• Leadership

WHAT WE OFFER

• A permanent contract based in Capellen - Luxembourg

• A competitive salary, in accordance with your education and experience.

• Attractive benefits and advantages including an employee benefit plan, a gym, meal vouchers and

additional holidays.

• A healthy work-life balance including flex work arrangements.
• Parking spaces for all employees.
• An open and transparent career path.
• Development and growth opportunities in a state-of-the art digital company.

Our company is committed to fair recruitment, based on the skills of each candidate, regardless of gender

nationality, sexual orientation, religion, or any other discriminatory criterion.

Please note that in order to comply with our regulatory requirements an extract of the criminal record is

requested upon entry into service.

Languages French English