Marketing Manager
il y a 2 semaines
The role will help to market the role of the association itself to the above entities and also be tasked with helping take the association's various initiatives to market - influencing Layer 1 blockchains, governmental agencies (for example the Commonwealth), Crypto exchanges and other major players in the ecosystem. These initiatives are usually a collaboration of various different partners across academia, governments, and industry.
The ideal applicant will be characterised by:
● Knowledge of and passion for the blockchain industry.
● Experience with GTM Strategy.
● Proficiency in market research and analysis to identify business opportunities and trends.
● Expertise in developing lead generation strategies across various channels including digital marketing and social media.
● Strong engagement and negotiation skills.
● Collaboration with product development teams to suggest improvements based on market feedback.
● Ability to build and maintain client relationships, with skills in upselling and cross-selling.
● Ideally some knowledge of industry regulations (for example MiCA, ethical standards, and risk management in emerging technologies)
● Content creation capability (Linkedin post writing/blogs)
● Teamwork skills for effective collaboration with marketing, product development, and customer support teams.
● Proficiency in preparing reports with insights and recommendations.
● Self-sufficiency: competency to handle and take ownership of all the responsibilities with no more than one junior person in their charge.
● The person must have an entrepreneurial can-do approach and be capable of producing results with limited resources/budget (this is not a corporate / enterprise style role being part of a large team)
The role can be based remotely anywhere globally and will provide a constantly changing dynamic challenge.
Please ignore the salary level mentioned on the job board - there is flexibility depending on the person involved.
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