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Product Marketing Manager

Publiée le 04/02/2026

McBride

  • Foetz
  • Direction / Stratégie / Management
  • Marketing / Communication / Design

Temps de travail

Temps plein

Type de contrat

CDD

Langues parlées

EN , DE

Expérience professionnelle

Expérimenté (2 à 5 ans)

Niveau d'étude

Bachelor / Licence

Télétravail

Télétravail possible

Fixed-term contract : Replacement 1 year

Market Monitoring

  • Understands local market dynamics and category insights. Makes correct product recommendations.
  • Analyses customers' assortment developing recommendation for range reviews.
  • Analyses price gaps between private label and brands to understand McBride competitiveness.
  • Monitors local brands and competitors (in collaboration with R&D and Sales) and understand relevant insights

Category Planning

  • Supports the Category Leader for their product in the category and uses the NPD/EPD projects to draft his/ her recommendation.
  • May integrate McBride brands in the category range recommendations.

Product Portfolio Management

  • Defines portfolio characteristics (formulas & packaging)
  • Creates product ranges for each segment included needed customization
  • Ensures performance and costs meets market's needs
  • Defines claims and ensures validation (from R&D)
  • Coordinates the process to agree category's complexity rules
  • Works within the defined complexity rules and coordinates derogation process

Project Management

  • Leads product related projects using relevant tools
  • Ensures project completion within agreed timelines and budget

Customers / Tenders Support

  • Collaborates with R&D and Sales to define products' offers
  • Supports sales teams in selling the targeted product offer
  • Attends and actively contributes in customers' meetings together with Sales
  • Collaborates in offer briefing process (product range, recommended shelf prices)
  • Follows up customers requests with relevant stakeholders
  • Prepares and delivers customer's presentations for NPDs