Marketing Specialist

LUNEX is a young and ambitious private University of Applied Sciences (Établissement d'Enseignement Supérieur spécialisé) based in Luxembourg. We offer innovative study programmes in the fields of Health, Management and Sport, attracting students from across Europe and beyond. Our mission is to deliver high-quality teaching, learning and applied research in an international environment.

To strengthen our Marketing and Communication team, we are looking for a creative and hands-on Marketing Specialist who will play a key role in enhancing LUNEX's digital presence and engagement across multiple platforms.

Role Overview

Key Responsibilities

• Social Media & Content Management

o Manage and animate all LUNEX social media platforms (Instagram, Facebook, LinkedIn, TikTok), adapting messaging and formats to different target audiences,

o Develop and execute social media strategies to increase visibility, engagement and traffic to the LUNEX website,

o Create and manage "LUNEX Stories" and multi-touch social media campaigns aligned with recruitment and branding objectives,

o Monitor, analyse and report on campaign performance, optimizing content and strategies based on results and insights,

o Stay up to date with social media trends, formats and best practices to propose innovative ideas.

• Visual, Video & Audio Content Production

o Act as the owner of LUNEX visual and audiovisual content across social platforms,

o Increase production of video content, including student testimonials, programme promotion videos, event coverage and institutional content,

o Shoot, edit and adapt video materials for different channels and formats,

o Lead podcast ideation, recording and editing.

• Merchandising & Brand Support

o Manage LUNEX merchandising (concept, coordination, follow-up),

o Ensure brand consistency across all digital content and promotional materials.

Additional Responsibilities as Part of the Marketing & Communication Team

• Implement email marketing campaigns, analyze performance and optimize results,
• Update and maintain website content,
• Create digital content for various supports (email campaigns, presentations, etc.),
• Support student recruitment activities such as Open Days, student fairs, school visits and internationalization initiatives,
• Coordinate and support the organization of the annual graduation ceremony.

Required Skills & Qualifications

Education & Experience

• Bachelor's degree or equivalent in marketing, communication, digital media, multimedia, journalism or a related field (BAC+3 to BAC+5),
• Minimum 2 years of professional experience in social media management, digital marketing or content creation.

Technical & Creative Skills

• Proven experience managing social media platforms (Instagram, Facebook, LinkedIn, TikTok),
• Strong content creation skills, including copywriting and storytelling adapted to different audiences,
• Solid experience in video production and editing for social media (short-form and long-form content),
• Proficiency with relevant tools such as Adobe Creative Suite, video editing software, social media management and analytics tools,
• Experience with podcast recording and editing is a strong asset,
• Basic knowledge of website content management systems (CMS) and email marketing tools.

Personal & Professional Competencies

• Strong organizational skills with the ability to manage multiple projects simultaneously,
• Analytical mindset with the ability to interpret performance data and optimize campaigns,
• Creativity, attention to detail and strong visual sensitivity,
• Ability to work independently while collaborating effectively within a team,
• Flexibility and hands-on attitude in a fast-paced environment.

Language Skills

• Excellent proficiency in English (spoken and written),
• Good knowledge of French,
• Knowledge of Luxembourgish or German is considered an advantage.

What We Offer

• A dynamic and stimulating work environment within an international and collaborative team
• Hands-on experience in a growing academic institution with a strong digital focus
• Competitive salary in line with qualifications and experience

If you are passionate about social media, digital storytelling and content creation, and would like to contribute to the growth and visibility of an international higher education institution, we would be delighted to hear from you.

Languages English French Education Bachelor Experience 2+ years