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Marketing Automation Manager
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**Welcome to Byborg**As a leader in IT and streaming solutions, we deliver high-quality services for premium online experiences.
Headquartered in Luxembourg and operating globally, our company is proud of its diversity, with over 40 different nationalities working side by side. Since its launch, our flagship product has led the market, continually pushing the boundaries of digital innovation and today our platforms serve millions of users daily.
Working with a wide range of cutting-edge technologies and constantly pushing the envelope in AI experimentation, we ensure robust and reliable performance through our powerful network of data centers. Furthermore, our advanced design and testing methods, including Behavior-Driven Development, set us apart.
Are you looking for new challenges in an international, collaborative environment? The Byborg squad is seeking passionate individuals ready to make an impact. Join us in our inclusive workplace where you will be appreciated, and you can grow and achieve your potential. **Help us shape the future**
**Job Description**:
We are looking for a talented and driven Marketing Automation Manager to oversee the entire customer journey for LiveJasmin, catering to both members and models. This role will focus on delivering and executing strategic automated campaigns and implementing comprehensive marketing automation processes to optimize conversion, engagement, retention, and upsell/cross-sell opportunities, while having also team leadership responsibilities.
Key Responsibilities
User Journey Strategy
Develop and execute end-to-end (E2E) user journey strategies that align with business objectives, from user acquisition through to conversion, engagement, retention, and upsell/cross-sell.
Build and analyze user segments to deliver personalized experiences and targeted touchpoints and messaging at each stage of the customer lifecycle.
Collaborate with the Marketing and Product teams to identify optimal touchpoints within the user funnel, ensuring consistent messaging and a seamless experience across all marketing channels.
Select, implement, and manage relevant automation platforms and CRM integrations, along with all contractual and operational requirements associated with them. Ensure objectives are met while maintaining cost-effectiveness. (e.g., Emarsys, Blueshift, HubSpot, Marketo, Salesforce, etc.).
Stay current with industry trends, best practices, and emerging technologies in marketing automation and CRM.
Develop documentation and guidelines for processes, workflows, and best practices to ensure consistency and efficiency.
Marketing Automation & Campaign Execution
Work closely with the Product Marketing Manager, extended Marketing team, and cross-functional teams to conceptualize and execute integrated campaigns that align with business goals throughout the user lifecycle.
Develop and execute automated campaigns, including touchpoints, content, and CTAs, designed to increase conversion, engagement, retention, and upsell/cross-sell opportunities.
Oversee A/B testing to optimize campaign performance, including testing content, design elements, timing, and CTAs.
Maintain data quality, integration, and hygiene across all platforms to ensure accurate targeting and reporting.
Reporting & Optimization
Monitor and analyze campaign performance, build and provide detailed reports and actionable insights on key KPIs through analytics and data visualization platforms.
Continuously test and refine strategies based on performance data, user feedback, and market trends.
Create and present regular and campaign-specific reports to the Product Marketing Manager and other relevant stakeholders, highlighting key insights and recommendations for optimization.
Identify opportunities for automation, personalization, and process improvement to enhance overall campaign effectiveness and drive business growth.
Facilitate collaboration across relevant stakeholders to ensure alignment and successful implementation of initiatives.
**Qualifications**:
5+ years of experience in marketing automation and CRM management.
Proven experience with and strong understanding of relevant tools for marketing automation, analytics and data visualization, including AI-driven ones (e.g. Emarsys, Blueshift, HubSpot, Marketo, Tableau or similar platforms).
Strong understanding of customer lifecycle marketing and segmentation strategies.
Hands-on experience with A/B testing and data-driven optimization.
Excellent analytical skills with the ability to derive insights from data and adjust strategies accordingly.
Native or proficient in English; additional languages are a plus.
Creative, innovative, proactive, results-oriented, and growth-focused mindset.
Comfortable working in a fast-paced, complex, collaborative environment with diverse teams.
Strong collaboration and project management skills, with the ability to prioritize and manage multiple projects simultaneously.
A Bachelor’s o
