Web Analytics Manager

il y a 1 semaine

Luxembourg M7 Group Temps plein

**About M7 Group**:
M7 Group, based in Luxembourg, owns and operates DTH pay-TV services across Europe serving appr 2,5 million customers in 8 different countries using 9 different brands. The Satellite pay TV offers have been augmented with an OTT strategy allowing M7 to offer customers a broader content experience by adding on-demand and multiscreen services on various consumer devices like tablets, smartphones and smart TV’s. M7 is part of Canal+ Group. The Data Analyst holds a critical position in this landscape, collecting and analyzing data and visualizing the commercial performance in our different territories.

**Objective of the role**:
You will be the reference person within M7 Group when it comes to data governance, management, collection and analysis. Leading the design, development, and management of our analytical tools and reporting, you will provide thought leadership and business analysis support as needed. You oversee all business-critical reporting and make sure all KPI’s are reported in a consistent way. You supervise how the Data Warehouse and all of its underlying databases are connected and you work closely together with all country managers and with our IT business partner that provides supporting services. Aligning with Canal+ to unify and further automating our KPI reporting and analysis is key in this position.

**Key responsibilities**:

- Collaborate with our local marketing teams, agencies and IT departments to optimize our websites and advertising campaigns
- Implement and maintain website analytics tools and ad tracking on multiple websites
- Set up and maintain reports for various stakeholders
- Ad hoc analysis to provide key sales driving insights
- Support the setup of A/B tests and analyse the results
- Support and drive marketing automation

**Skills & Experience**:

- Technical qualification with at least 5 years of relevant experience in reporting and analytics
- Experience with Tag Management through Google Tag Manager (client-side & server-side, consent mode, custom templates)
- Experience with website analytics tools (preferably Google Analytics and Amplitude)
- Expertise in data visualization (Looker Studio, PowerBI), JavaScript and BigQuery
- Experience with e-commerce platforms like SA360, Meta Business Manager, AdForm, Unbounce, Hotjar etc.
- Experience with setting up and using data feeds for advertising
- Good written and verbal communication skills (English)

**Interested by this opportunity? **:

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