Marketing and Communication Specialist
il y a 2 semaines
The University of Luxembourg is an international research university with a distinctly multilingual and interdisciplinary character.
The Interdisciplinary Centre for Security, Reliability and Trust (SnT) at the University of Luxembourg is a leading international research and innovation centre in secure, reliable and trustworthy ICT systems and services.
We play an instrumental role in Europe by fueling innovation through research partnerships with industry, boosting R&D investments leading to economic growth, and attracting highly qualified talent. We look for researchers from diverse academic backgrounds to contribute to our projects in areas such as: Network Security, Information Assurance, Model-driven Security, Cloud Computing, Cryptography, Satellite Systems, Vehicular Networks, and ICT Services & Applications.
**About the role...**:
The Marketing and Communication Specialist strives to increase the visibility of SnT by creating attractive branded visuals, developing and sharing engaging content, and ensuring the centre is well represented in the event ecosystem.
An understanding of the centre’s strategy and an eye for visual concepts are essential for this role. You will need to ensure the messaging in any given tool (slides, video, event) is high-quality and aligns with the centre’s objectives.
- Marketing tools and content:
- Manage and continuously develop marketing tools, including PowerPoint presentations, brochures, advertisements, posters, booth, banners, diverse templates, external websites, goodies
- Create marketing and communication content (text, visuals), identify and work with creative agencies to obtain branded visuals where necessary
- Events:
- Keep overview of all events relevant to the centre
- Research and assess opportunities in participating in events
- Organise (business) events to support the centre’s strategy, acquire new partners, and create synergies between researchers and the economy
- Social Media:
- Manage the social media strategy and calendar
- Create and schedule diverse posts
- Mentor and collaborate with an intern
- Video content:
- Develop video strategy and individual concepts (long-form and reels)
- Work with interns and create videos in-house
- Collaborate with videographers or agencies
- Marketing campaigns:
- Develop and lead campaigns for research projects, labs, and strategic areas or ad-hoc opportunities (Ex: 2025 is the year of Quantum)
- Campaigns can include written content, video, social media, events, and can further be coordinated with other relevant entities at the University
- Space-specific activities:
- Develop and implement an Event calendar that serves our objectives and different audiences (Space meetups, Info sessions, etc.).
- Include participation in relevant events (ex: Luxembourg Space Week)
- Tracking:
- Track progress and ROI via appropriate metrics
Other activities:
- Develop and maintain an understanding of the needs and expectations of stakeholders including researchers, prospective staff and students, industry partners and funding bodies
- Provide expert advice and/or support on marcom matters to internal parties
- Support the team’s broad range of activities where necessary, contribute to strategic communications projects, liaise with other entities or externals
- Act as back-up for other team members, perform various administrative tasks as needed
**Your profile...**:
- Minimum 5 year-experience in marketing, event, content creation, or similar experience
- Master’s degree in the humanities or business/marketing. Alternatively: BA/MA in computer science/engineering with a professional background in marketing or communications
- Proficiency in English at a native or near-native level
- Understanding of IT topics and the technology landscape
- Strong understanding of diverse communications tools and formats (the most important ones are Powerpoint, Wordpress, Canva, LinkedIn)
- Strong visual eye: able to visualise branded material, draft designs, or create solid briefs for agencies
- Strategic mindset: researching audiences, benchmarking, ideating, understanding media and public appraisal, managing the needs of a broad range of stakeholders (scientific, industry, government, media, public)
- Know-how in SEO and storytelling
- Experience creating video and handling video equipment, or a willingness to learn
Nice to haves:
- Proficient in Adobe Creative Suite, Microsoft Office, and printer requirements
- IT/tech literate: Knowledge of recording equipment and streaming platforms
- Proficiency in German, French, and/or Luxembourgish
**In return you will get**:
- Multilingual and international character. Modern institution with a personal atmosphere. Staff coming from 90 countries. Member of the “University of the Greater Region” (UniGR)
- A modern and dynamic university. High-quality equipment. Close ties to the business world and to the Luxembourg labour market. A unique urban site with excellent infrastructure
- A par
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