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Digital Manager Praline

il y a 2 semaines

Luxembourg Spot On Sp. z o.o Temps plein

Ferrero is anything but ordinary. A family company with a truly progressive and global outlook. Home to iconic brands Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Surprise® and Kinder Bueno®. As the love for our brands continues to grow, so too does our global reach. Today, the Ferrero Group is present in 53 countries, and its products are sold in more than 160 countries. Our continued growth in new markets presents exciting challenges for our people, alongside significant opportunities for career development and mobility.

**Ferrero Head Quarter **in **Luxembourg **is looking for a senior profile to join the **Digital team **.

**Main tasks**
**Reporting line & Interactions
- Direct report to the Global President of Ferrero Pralines;
- Member of the Group Digital Board;
- Collaboration with Head of Media, Marketing, IT, PR, Legal;
- Coordination of key external partners (Social media agency, content production studio, web development agency).

Strategy & Change Management
- Building and implementing the brands’ global digital strategy across geographies;
- Driving Ferrero Pralines digital transformation via a content and innovation-oriented approach;
- Editorial plan & Content;
- Storytelling and editorial strategy;
- Style guideline and playbook creation for agencies and BUs;
- Conception, production and promotion of brand content across digital channels;
- Set-up of a content production platform for the brand.

Touch-points & Media
- Development, rollout and updates of the global digital ecosystem: websites / mobile apps / social media;
- UX/UI and digital design management for all owned platforms;
- Traffic management: coordination of the relation between digital agencies and internal stakeholders for the set-up, update and maintenance of digital projects;
- SEO management;
- Creation and constant monitoring of performance tracking dashboards / KPIs (focus on reach and engagement of the target) in collaboration with the group digital board.

Job Requirements

**Profile**
- MSc Business Administration, Economics or related, MBA a plus;
- 8 years’ experience at senior level in Marketing and/or trade marketing from companies having a strong expertise in category management and shopper activation;
- Strong managing people skills and interpersonal ones;
- Solid leadership;
- Strong organizational skills;
- Ability to lead cross-functional teams;
- Ability to prioritize and multi-task;
- Ability to set goals and meet deadlines;
- Curious mind.

**Languages**
- Fluent English, Italian is a plus, any additional languages is a plus.

**It Skills**
- Office (Word, Proficient personal computer skills with MS Excel, Power Point, Outlook)

**We Offer**
- Competitive compensation.
- An exciting and challenging job in an international working environment