Consumer Shopper Understanding

il y a 3 semaines


Luxembourg FERRERO Temps plein

**Job Location: Luxembourg**:
Luxembourg

**Company description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

**About the Role**:
**Ferrero Luxembourg HQ** is seeking a talented **Consumer Shopper Understanding - Premium Chocolate Specialist **to join our dynamic and international team.
In this role, you will collaborate with the Premium Chocolate Global Brand Teams to develop innovative and successful product pipelines by leveraging consumer insights and market testing activities.

Reporting directly to the CSU Pralines All Year Round, Rocher Core, Tablets Manager, you will **provide crucial consumer insights** to the Marketing Department,** supporting the business with valuable data and analysis.**

**Main Responsibilities**:
As a Consumer Shopper Understanding - Premium Chocolate Specialist, you will **support the implementation of a series of multinational consumer research projects** by defining the best methodological approach at a global level and designing tests to fully answer the brief and marketing needs. You will manage multiple projects, including qualitative and quantitative research studies and market tests, ensuring high quality and timely deliverables.

In this position, you will **gather, analyze, and interpret findings** to facilitate clear, insights-driven presentations. You will **transform research findings into actionable recommendations** for new product development and marketing strategies in our key markets. Additionally, you will prepare deliverables such as PowerPoint presentations, summaries, and extra analyses, and present insights, findings, and recommendations to marketing stakeholders and the category management team in a clear and compelling manner.

Moreover, you will monitor budget spending and handle administrative tasks related to purchase requests and purchase orders.

Your role extends to adopting a consultative approach with the global marketing teams, **providing a critical point of view and recommendations **to specific briefs and questions. Together with the team, you will integrate insights from existing research and extrapolate data from multiple sources, including researches, trends, white papers, social listening, and consumer panels, to create new compelling insights that nurture the strategy.

Furthermore, you will **analyze and communicate key insights to all stakeholders**, including PG, Areas, local BUs, and DPU. You will build and maintain relationships with external research and consultancy partners to enhance the depth and breadth of consumer understanding resources. Lastly, you will **facilitate effective communication and coordination **among different internal departments and stakeholders to ensure a seamless flow of information and alignment of goals.

Thanks to your expertise and dedication, you will play a crucial role in driving our consumer insights and supporting our marketing strategies.

**Who we are looking for**:
You will bring knowledge from a **Master’s Degree in Marketing, Statistics, Economics, Business, Psychology, or a related field**, coupled with **2-3 years of experience in Consumer Insights, Marketing, Digital, or Market Research** within a multinational company, ideally in the FMCG industry, or in a research agency.

Your **strong project management skills **and the ability to effectively manage project lifecycles while **collaborating successfully with multiple stakeholders** at every stage will be crucial.

Your** proficiency in common market research techniques **(both qualitative and quantitative) will be valuable, alongside a general understanding of recent and innovative research tools such as social listening, AI, and neuro. You will also have an excellent command of MS Office (Excel, PowerPoint) and preferably familiarity with main Consumer Panel Databases.

You will demonstrate the **ability to interpret research fi



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