Ice Cream Marketing Strategist

**Job Location: Luxembourg**:
Luxembourg

**Company description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

**About the Role**:
For our **Ferrero Headquarters **we are currently looking for a** Ice Cream Strategist **to join our **Marketing Strategist Ice Cream** Team.

**Main Responsibilities**:
Covering this position, you will support the Ice Cream brand portfolio’s strategy definition in collaboration with the Ice Cream Business team. In relation, you will work in ensuring consistency of brand portfolio evolution with the overall defined strategy while working in close collaboration with the Ice Cream Marketing team in North America (NAM).

You will lead the medium to long-term development projects and Ice Cream innovation pipeline in North America. Moreover, together with the NAM Ice Cream Marketing team, you will actively be involved in the development of advertising campaigns of the current "operational" development managed locally.

In this role you will contribute to the definition, lead, and development of the innovation pipeline for North America in all marketing mix levers coordinating with the local R&Ds, the Consumer Shopper Understanding team, Operations and Finance. Through qualitative and quantitative research, you will work on consumer and shopper in the US market to guide the innovation marketing strategy.

You will lead the validation funnel of the mix of various projects with the consumer up to the green light for the launch, and in addition, investment approvals. Moreover, you will contribute to the definition of business potential both in a short, as well as in a long term.

**Who we are looking for**:
You will bring your **degree in Marketing **and other related fields, and** 6-8 years of experience in Marketing as a marketing or marketing & innovation expert in FMCG companies and Brand Marketing environments.**

Having acquired **knowledge in R&D and consumer understanding, **will contribute to your understanding and success in the role.

You have a** strategic mindset, strong analytical skills, a sharp marketing mindset and a consumer-driven approach** developed in a **multi-market multicultural environment**.

You are a **great project manager,** and you are well known for your **dynamism, flexibility, proactiveness **with the **ability to perform effectively in high-pressure and uncertain situations within strict deadlines.**

You are a person **genuinely curious** with a **lateral thinking and influencing skills **while you are **result driven.**

You are** fluent in English **and have **strong presentation skills** being **effective **in the** way you communicate**. Moreover, you have **strong knowledge in MS Office.**

Last but not least, you are **available to travel often**, and you are** interested in international career development.**

**How to be successful in the role and at Ferrero**:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Requisition ID

59766

Job function

Marketing

Country

Luxembourg

City

Luxembourg

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