Marketing Manager
Il y a 5 mois
Description
En tant que tour-opérateur luxembourgeois d’une renommée dans la Grande Région, nous sommes toujours à la recherche de talents créatifs et motivés qui planifient et commercialisent nos voyages avec passion, qui veulent faire la différence avec nous et qui aiment participer à leur conception.
Pour notre siège à Luxembourg, nous recherchons pour entrée immédiate:
**Marketing Manager - Tour-Opérateur ULT
**Communication de produits et marques, organisation d’actions marketing, marketing en ligne**
**pour les segments ULT Busreesen / ULT Cruises/ ULT Tours**
**Vos tâches**:
- Création et maintenance de contenus pour nos médias en ligne (page d’accueil, newsletter, réseaux sociaux)
- Développement continu du site et création de nouvelles pages « landing »
- Développement de stratégies et de tactiques pour informer sur ULT, améliorer la réputation de l’entreprise et générer du trafic qualifié
- Organisation et mise en œuvre de campagnes marketing réussies, de l’idée à la réalisation
- Négociation des conditions et élaboration des calculs correspondants
- Travailler avec différents canaux d’acquisition payants : Content Creation, campagnes Pay per Click (YouTube), gestion d’événements, publicité, campagnes de génération de leads sur les médias sociaux, analyses de performance pour atteindre les objectifs de l’entreprise
- Établir une relation stratégique et une coopération avec les principaux acteurs du secteur
- Établir et surveiller le budget marketing et utiliser judicieusement les moyens
- Surveiller le matériel marketing des bannières de site Web aux brochures, etc.
- Diffuser du contenu sur différents canaux pour assurer une présence Web forte
- Communication avec la direction sur les initiatives et projets marketing et élaboration de nouvelles stratégies
- Collaboration étroite avec la direction, la gestion des ventes et des produits ainsi qu’avec les partenaires des agences de voyages
**Exigences**:
- Expérience professionnelle de plusieurs années dans le marketing, idéalement dans le domaine du tourisme
- Attitude de base axée sur le service, plaisir de communiquer avec des partenaires exigeants
- Compétences de négociation sûres ainsi que capacités de contact et de coopération
- Compétences en gestion de projet, souci pour les détails
- Expérience dans l’identification des groupes cibles ainsi que dans le développement créatif et la mise en œuvre de campagnes de marketing cross-canal
- Connaissances actuelles sur le sujet marketing en ligne
- Expérience dans la construction et l’optimisation des campagnes Google
- Compréhension des chiffres, compréhension des indicateurs
- Sens de l’esthétique, passion pour les textes attrayants et la communication créative
- Bonnes connaissances des langues luxembourgeoise, allemande, française et anglaise
- Bachelor ou master ou formation approfondie en marketing
**Nous proposons**:
- Climat de travail familial
- Collaboration avec des collègues gentils et aidants
- Équipement informatique mobile qui peut également être utilisé pour le télétravail
- Horaires flexibles après concertation
- Hiérarchie horizontale et prise de décisions rapide
Langues German English French Luxembourgish; Letzeburgesch Education Bachelor Expériences professionnelles 5+ years
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