Consumer Shopping Understanding Specialist
il y a 3 semaines
**Job Location: Senningerberg**:
**Company description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
**About the Role**:
For our Global Headquarters, we are looking for a “**CSU Biscuits Specialist**” to support the CSU PG Biscuits Manager within Ferrero´s global Consumer Insights department CSU (Consumer & Shopper Understanding).
**Main Responsibilities**:
In this role, your ability to grasp and refine briefs from internal stakeholders will be central. Understanding their needs deeply will lay the groundwork for** crafting effective research strategies.** Collaborating closely with your manager, you'll jointly determine the optimal approach to address research briefs and meet marketing objectives. Your role extends to **overseeing project setup**, judiciously **allocating team resources**, and ensuring seamless day-to-day project management. The final reports, enriched with **your insights and recommendations,** will reflect your dedicated involvement.
Your role extends beyond project management to encompass **delivering insightful transversal and meta-analyses**. Leveraging existing knowledge on pertinent topics, you'll contribute to a** deeper understanding of consumer behavior and attitudes within the biscuits category**. Additionally, you'll provide vital support in administrative tasks, ensuring operational efficiency across various initiatives. Your comprehensive analyses will be instrumental in **driving informed decision-making** processes within the team.
**Effective communication** lies at the heart of your responsibilities. **Regular interaction with both internal and external stakeholders** demands adept communication skills. Your ability to convey project progress, address concerns, and align expectations will play a central role in ensuring timely delivery of high-quality outcomes. By fostering transparent and collaborative communication channels, you'll uphold the standards of excellence expected within the global marketing team managing Ferrero's biscuits portfolio.
**Who we are looking for**:
In this role, your academic background in Psychology, Marketing, Business, or a related field will serve as a solid foundation,** ideally complemented by 1-2 years of hands-on experience in an Insights/Consumer Research capacity**, preferably within a multinational corporation, particularly in the FMCG sector, or within an agency.
Your **proficiency in project management **will be instrumental in overseeing project lifecycles efficiently, ensuring smooth coordination with stakeholders at every stage.
Your strength lies in your keen **analytical abilities**, enabling you to decipher consumer insights effectively and** translate them into actionable strategies **for business growth.
Your success in this position hinges on your agile and proactive approach, coupled with a flexible mindset, enabling you to collaborate effectively with key stakeholders in a fast-paced and challenging environment.
Are you ready for this great challenge? Don’t miss the chance to apply
**How to be successful in the role and at Ferrero**:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
To better understand our consumers and business environment we need your ability to make sense of the external market, a global mindset and the ability to benchmark Ferrero products against the competition, internally and externally. Combining this with analytical and critical thinking, you will help Ferrero in generating visionary and actionable insights and driving change. Employee contribution and engagement at Ferrero is individual, team and organisational based, so you should have the ability to work independently as well as manage y
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