Marketing Data Analyst
il y a 2 semaines
In this role, you will have the opportunity to work with a variety of data sources and build automated reporting, data insights, and research for various projects and stakeholders.
As a Marketing Data Analyst, you will be responsible for designing and developing reporting processes, dashboards, and visualisations while monitoring and auditing data quality.
You will also be responsible for activating, tracking, and reporting on marketing campaigns, surveys, competitor benchmarking, and marketing opportunities driven by data.
Key Responsibilities
- Collaborating with stakeholders to define campaigns and reporting requirements.
- Building endtoend automated data pipelines and adhoc reporting for various stakeholders.
- Implementing and maintaining Google Analytics and Google Tag Manager solutions across a range of new and existing websites and user journeys.
- Identifying trends and providing recommendations for investment, marketing strategies, and opportunities using firstparty and thirdparty data.
Desired Skills
- Strong project management and organisational skills.
- Excellent graphical data visualisation skills.
- Excellent numerical and analytical skills.
- Strong communication skills.
- Understanding of marketing automation.
- Knowledge of GDPR and data protection.
- Ability to develop and document procedures and workflows.
- Strong Microsoft Excel / Power BI skills.
- Strong knowledge of Google Analytics and Google Tag Manager.
- Strong understanding of campaign management, UTM's, pixel tags, etc.
- Strong understanding of relational databases and data modelling.
- Proficiency in English and French.
Advantages
- Previous experience in data warehouse administration (Snowflake, BigQuery).
- Programming and scripting with R, Python, SQL, etc.
We offer
- A fulltime, permanent position.
- A good working atmosphere in a dynamic company.
- A diversified job in a constantly evolving company.
- The use of modern and efficient working tools.
- Work on varied and interesting projects.
- Opportunities to develop your career within the company.
- Flexible working hours.
- Competitive remuneration and fringe benefits (13th month, annual bonus, luncheon vouchers, private parking, reduced fuel costs).
- Personal and professional development options.
Languages English Experience 3+ years
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